Senior Performance Marketing Manager

Chain Reaction is an award-winning digital marketing agency based in GCC and Levant. We develop bespoke digital strategies to help our clients achieve their growth goals, bringing together online marketing techniques including Online Advertising, SEO, Content Marketing, Social Media, Influencer Marketing, and more.

Chain Reaction is looking for a Performance Marketing Manager to join the team. The ideal candidate will be responsible for understanding the goals of our clients and be able to oversee project strategy to project completion. By knowing emerging technologies in the area, this candidate will be able to create cross-channel deliverables for clients that meet their needs.

We are looking for a Senior Performance Marketing Manager with strong Lead generation and commerce experience to join our growing and award-winning team, working on some of the region's most exciting brands.

• Strategize, create, monitor, maintain, and optimize high-volume campaigns across Google Ads, Facebook Ads Manager, Linkedin, Tiktok, and other third-party digital media platforms.

• Ensure performance growth by managing campaigns to meet clients’ ROI goals and quickly implementing optimization recommendations.

• Demonstrate solid knowledge of Google Ads campaign types, particularly in fast-paced, conversion-focused industries with dynamic product offerings.

• Conduct continuous analysis of campaign performance and provide actionable reporting on digital initiatives, with a focus on revenue and conversion metrics.

• Efficiently manage and allocate budgets across multiple channels and campaigns, adapting to fluctuations in demand, seasonality, and promotional cycles.

• Craft compelling, conversion-oriented pay-per-click ad copy, with ongoing A/B testing and optimization to improve performance at scale.

• Proven experience in lead generation campaigns

• Drive full-funnel strategy, including off-Amazon traffic to marketplaces where relevant
• Proficient in Google Ads, Google Ads Editor ,Google Search, DV360, Meta Business Manager, Tiktok Business Manager, and linkedin Ads and Google Analytics
• Strong expertise in keyword research, campaign buildouts/ campaign structure, A/B copy testing, bid management, app installs and lead generation.
• Manage and optimize cross-channel performance marketing:
• Experience with analytics tools and platforms (e.g., Amazon Brand Analytics, GA4, MMPs is a plus)
• Proven track in analyzing performance reports and translating them into sound media strategies.
• B2B experience is a plus
• Solid knowledge of retargeting/remarketing strategies.
• Demonstrated people management and team leadership skills.
• Minimum 4–6 years of experience in performance marketing, including at least 1 year managing a team.
• E-commerce, app installs and lead generation experience is a must