Sr. Product Marketing Manager, Lending

We are hiring for a Sr. Product Marketing Manager to lead go-to-market strategy across Chime’s Lending product ecosystem. In this role, you’ll own how we position and bring to market products like MyPay, SpotMe, and other lending and credit offerings—translating complex financial capabilities into clear, compelling value for our members.

You’ll partner closely with Product, Risk, Legal, and Growth to shape product narratives, influence roadmap decisions, and drive responsible adoption. This role sits at the intersection of growth and financial responsibility, requiring strong strategic thinking, cross-functional leadership, and the ability to balance business impact with member trust and regulatory considerations.

The base salary offered for this role and level of experience will begin at $176,000.00  and up to $244,000.00  Full-time employees are also eligible for a bonus, competitive equity package, and benefits. The actual base salary offered may be higher, depending on your location, skills, qualifications, and experience.

• Own and execute go-to-market strategy for key products and features, from launch through iteration and scale
• Develop clear, differentiated positioning and messaging that drives customer understanding and adoption
• Drive cross-functional alignment across Product, Growth, Brand, and Analytics to ensure cohesive execution
• Influence product strategy and roadmap through customer insights, market understanding, and competitive analysis
• Improve product adoption, engagement, and retention through data-informed marketing strategies
• Partner with Growth and Lifecycle teams to ensure effective channel execution and performance optimization
• Establish best practices and frameworks for repeatable, high-quality product launches

• 6–10+ years of experience in product marketing
• 2+ years of consumer lending experience 
• Proven track record of owning end-to-end go-to-market strategy for products or features
• Strong expertise in positioning, messaging, and value proposition development
• Experience partnering closely with Product, Growth, Brand, and Analytics
• Ability to translate complex product capabilities into clear, compelling customer narratives
• Strong analytical mindset with experience using data to inform strategy and measure impact
• Demonstrated ability to drive cross-functional alignment and execution without formal authority

#LI-AM1 #LI-Hybrid

At Chime, we believe that everyone can achieve financial progress. We created Chime—a financial technology company, not a bank*—on the premise that core banking services should be helpful, easy, and free. Through our user-friendly tools and intuitive platforms, we empower our members to take control of their finances and work towards their goals. Whether it's starting a savings account, purchasing a first car or home, launching a business, or pursuing higher education, we're proud to have helped millions unlock their financial potential.

We're a team of problem solvers, dreamers, and builders with one shared obsession: our members. From day one, Chimers have worked tirelessly to out-hustle and out-execute competitors to bring our mission to life. Their grit and determination inspire us to work harder every day to deliver the very best experience possible. We each bring an owner's mindset to our work, refusing to be outdone and holding ourselves accountable to meet and exceed the highest bars for our teams, our company, and our members.

We believe in being bold, dreaming big, and taking risks, while also working together, embracing our diverse perspectives, and giving each other honest feedback. Our culture remains deeply entrepreneurial, encouraging every Chimer to see themselves as stewards of our mission to help everyday Americans unlock their financial progress. 

We know that to achieve our mission, we must earn and keep people's trust—so we hold ourselves to the highest standards of integrity in everything we do. These aren't just words on a wall—our values are embedded in every aspect of our business, serving as a north star that guides us as we work to help millions achieve their financial potential.

Because if we don't—who will?

*Chime is a financial technology company, not a bank. Banking services provided by The Bancorp Bank, N.A. or Stride Bank, N.A., Members FDIC.