Category Management & Shopper Insights Manager

A collective energy and ambition. A place where you can make a real difference.

• Translate data, research, and shopper insights into clear, compelling category stories that drive decision-making and inspire action
• Build persuasive, fact-based narratives tailored to customer priorities, delivering impactful presentations in line reviews, Joint Business Planning (JBP), and Top-to-Top meetings
• Serve as the voice of the category, connecting shopper behavior, market trends, and retailer strategy into actionable growth opportunities

• Develop and lead category growth platforms aligned to strategic business units (SBUs) and key customers
• Identify whitespace opportunities and translate them into scalable, customer-ready selling stories

• Partner closely with Brand, Sales Strategy, and Key Account teams to embed category insights into go-to-market strategies
• Act as a trusted resource for cross-functional teams, elevating how insights are used to inform decision-making

• Lead preparation and delivery of customer-facing category reviews, line reviews, and strategic planning sessions
• Maintain strong customer relationships while ensuring adherence to all data-sharing and confidentiality standards

• Leverage advanced tools and data sources (Circana, POS, loyalty data, panel data, shopper insights, assortment and POG analytics) to uncover meaningful insights
• Synthesize multiple data streams into cohesive narratives, moving beyond reporting to actionable recommendations
• Monitor competitive activity and proactively develop strategies to address risks and capture opportunities

• Development and quality of category platforms that deliver clear, insight-led growth strategies
• Effectiveness of selling stories in driving category share and supporting successful line reviews
• Growth in distribution, shelf presence, and share of space
• Timely and impactful delivery of strategic projects that benefit the broader commercial organization

• Travel frequently (approximately 30%) to support in-person customer engagements, retail visits, and key internal meetings
• Flight travel required

This role goes beyond analysis—it excels in turning insights into influence. Success is defined not just by what you know, but by how effectively you tell the story, shape the narrative, and drive action across the organization and with customers—both virtually and in person

• Excellent analytical, communication, storytelling, and creative problem-solving skills
• Strong leadership, presentation, and influencing skills
• Action Oriented
• Priority Setting
• Decision Quality
• Dealing with Ambiguity
• Technical & Analytic Skills
• Integrity and Trust

• Bachelor’s Degree Required
• 8+ years of experience in the CPG industry required
• 5+ years in a Shopper Insights/Category Management role in the CPG industry required
• Nielsen and/or Circana syndicated data experience is required
• Advanced Analytical capabilities are required
• Loyalty card experience is also a plus

Church & Dwight is proud to be an Equal Opportunity Employer/Veterans/Individuals with Disabilities.

For more information on our company, our brands and our culture visit us at http://www.churchdwight.com/