Senior Paid Media Manager

• →None.

Paid Media Strategy & Planning

• →Translate revenue goals into measurable acquisition strategies by brand, product line, and audience segment.
• →Develop quarterly and monthly testing roadmaps aligned to CAC, CPA, and ROAS targets.
• →Build channel forecasts and recommend budget allocations based on seasonality, launches, and performance trends.

Channel Ownership & Campaign Execution (Search + Social)

• →Manage and optimize campaigns directly in Google Ads, Microsoft Advertising, and Meta Ads Manager.
• →Design and maintain clear account structures across multiple brands, including naming conventions and UTM governance.
• →Execute full-funnel acquisition strategies, including prospecting, retargeting, branded and non-branded search, and high-intent capture.
• →Maintain best practices for bidding strategies, audience segmentation, keyword management, negative keywords, placements, and experiment design.

Testing, Creative Performance & Landing Page Collaboration

• →Lead structured creative testing in partnership with copy, design, video, and brand teams.
• →Provide clear briefs grounded in performance data and translate results into repeatable frameworks.
• →Partner with web and SEO teams to improve landing page conversion rates through messaging alignment and A/B testing.
• →Maintain a documented experimentation cadence and archive learnings across brands.

Measurement, Attribution & Reporting

• →Own conversion tracking accuracy across platforms, including GA4, Google Tag Manager, platform pixels, and offline conversion imports where applicable.
• →Produce weekly performance summaries and monthly executive-level reporting on spend, CAC/CPA, ROAS, funnel conversion rates, and creative performance.
• →Identify performance drivers and present clear, data-backed recommendations for optimization.

Budget Management & Agency Transition

• →Manage and reallocate spend across brands based on performance and strategic priorities.
• →Lead transition of paid media from agency to in-house, including account audits, documentation, knowledge transfer, and process creation.
• →Evaluate and manage supporting vendors and tools as needed.

Process & Governance

• →Develop scalable paid media processes, including QA checklists, launch workflows, reporting dashboards, and testing documentation.
• →Establish brand safety guardrails and ensure adherence to healthcare-adjacent compliance and platform policies.
• →Other duties as assigned.

• Analytical and detail-oriented with strong problem-solving skills.
• Organized and able to manage multiple brands and priorities simultaneously.
• Decisive, accountable, and comfortable operating autonomously.
• Collaborative and effective in cross-functional environments.
• Process-driven with a focus on continuous improvement.

• Experience in healthcare education, professional education, subscription models, or regulated industries.
• Familiarity with CRM/lifecycle marketing platforms (e.g., HubSpot) and LTV analysis.
• Experience supporting creative strategy for performance advertising (static, short-form video, UGC-style creative).
• Experience building operational frameworks for paid media governance and experimentation.

• Bachelor’s degree in Marketing, Business, Analytics, or related field, or equivalent professional experience.
• 5+ years of progressive experience in performance marketing with direct platform management responsibility.

Prolonged periods of sitting at a desk and working on a computer.

Mid-Senior level

• E-Learning Providers
• Education Administration Programs
• Education

Full-time

• Marketing