Colibrigroup19d ago

Content Strategist

United StatesRemoteFull Timemid

MarketingContent MarketerContent Strategist

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Overview

At Colibri, culture is a critical part of our collective success, and we live our values everyday: Love, Joy, Boldness, Teamwork and Curiosity. These values guide our interactions with each other,

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MarketingContent MarketerContent Strategist

At Colibri, culture is a critical part of our collective success, and we live our values everyday: Love, Joy,

Boldness, Teamwork and Curiosity. These values guide our interactions with each other, our customers,

and the community as a whole.

We have a rich and storied history. Colibri is one of the pioneers of online professional education,

introducing some of the first web-based professional education courses in 2001. Today, the company’s

family of brands are the leading online professional education platforms in their respective end-markets.

We proudly serve >1 million customers annually and employ more than 1,500 mission-aligned

professionals. To learn more, please visit: www.colibrigroup.com

The Content Strategist is responsible for shaping and scaling a portfolio of test preparation and certification content within a multi-profession learning ecosystem. This role translates product and business goals into clear, actionable content strategies—driving roadmap development, prioritization, and execution across assets and modalities.

You will own the strategy and lifecycle of your content category, making portfolio-level decisions on what to build, adapt, extend, or retire based on exam requirements, curriculum changes, performance data, and business priorities.

This role plays a critical part in ensuring content is not only high-quality and defensible, but also scalable, reusable, and aligned to evolving learner and market needs. You’ll partner closely with Product, Project Management, Accreditation/Compliance, Psychometrics, B2B Solutions, and Talent teams to drive outcomes across the portfolio.

Translate product and business objectives into a cohesive content roadmap for your assigned category
Define priorities, themes, and release sequencing across formats and modalities
Contribute market insights, portfolio recommendations, and risk/opportunity assessments to inform future strategy
Ensure roadmap decisions align with exam requirements, learner needs, competitive landscape, and business goals

Lead intake and triage processes for test prep and certification content requests
Clarify goals, audience, and success criteria to ensure strong alignment from the start
Prioritize and group work to maximize cross-brand reuse and reduce redundant development
Establish and maintain work-in-progress (WIP) limits to support predictable delivery

Lead the scoping and design of test prep products, including defining the right mix of assets (e.g., question banks, flashcards, courses, study guides)
Define detailed requirements, including coverage, depth, difficulty, learning objectives, and production standards
Leverage AI-enabled workflows to accelerate planning, generating structured briefs and outlines with clear quality guardrails

Oversee curriculum and test blueprint mapping across content assets
Define and maintain standards for taxonomy, tagging, and traceability
Partner with stakeholders to validate completeness and identify gaps or redundancies

Own the canonical content library for your category and establish a clear framework for build vs. adapt vs. retire decisions
Drive ongoing maintenance strategies as exams, curricula, and requirements evolve
Lead regular portfolio reviews to identify opportunities for revision, extension, replacement, or retirement

Partner with Talent & Resource teams to define SME profiles and contributor needs
Establish selection criteria and quality standards to ensure credibility and consistency
Provide clear expectations, structured briefs, and feedback loops to reduce rework and improve outcomes

Maintain working knowledge of Continuing Education (CE) strategy processes to support broader portfolio needs
Provide support on CE initiatives during peak demand or coverage gaps while maintaining primary roadmap priorities

Bachelor’s degree required (Education, Instructional Design, Psychometrics/Assessment, Communications, or related field preferred)
5+ years of experience in content strategy, test preparation, certification prep, assessment-driven learning products, or professional education publishing
Proven ability to think at the portfolio level, managing a content library rather than individual assets
Experience designing and scoping test prep products such as question banks, flashcards, courses, and study guides
Strong experience with curriculum or test blueprint mapping and maintaining traceability over time
Experience partnering with SMEs, including defining profiles, selecting contributors, and driving quality outcomes
Demonstrated ability to translate business and product objectives into clear strategies, requirements, and execution plans
Strong cross-functional collaboration skills across Product, Program Management, and B2B/Solutions teams
Data-driven mindset, with experience using performance metrics and learner feedback to inform decisions
Experience working with content and project management systems and maintaining clear documentation
Comfort working in dynamic environments with evolving priorities and cross-functional dependencies

Experience working with high-stakes or credentialing exam prep products
Familiarity with blueprinting, item quality standards, and defensibility requirements
Experience supporting multiple modalities and sequencing releases across formats
Experience using AI in content planning workflows (e.g., generating structured briefs, improving planning efficiency)
Experience supporting enterprise or academic partners requiring curriculum mapping
Familiarity with continuing education (CE) or regulated learning environments