Product Marketing Manager, Security Products

Tampa, FL and US-RemoteRemotemid

MarketingMarketing Manager

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Quick Summary

Overview

ConnectWise is an industry and Global leading software company with over 3,000 colleagues in North America, EMEA and APAC. As a community-driven software company dedicated to the success of technology solution providers, our suite helps over 45,000 of our partners manage their businesses…

Technical Tools

MarketingMarketing Manager

ConnectWise is an industry and Global leading software company with over 3,000 colleagues in North America, EMEA and APAC. As a community-driven software company dedicated to the success of technology solution providers, our suite helps over 45,000 of our partners manage their businesses better, sell more efficiently, automate service delivery, and remotely control technology so they can consistently deliver amazing customer experiences.

Our company is powered by our connections, our colleagues, and our community. And, we accept all kinds.

Game-changers, innovators, culture-lovers—and humankind.

We invite discovery and debate. We recognize key moments as milestones.

We see you and value you for your unique contributions. Our inclusive, positive culture lays the foundation to ensure every colleague is valued for their perspectives and skills, giving you the choice of how YOU make a difference.

A Product Marketing Manager for Security Products at ConnectWise is an experienced PMM who drives product growth for business-to-business security solutions for IT Service Providers (MSPs and/or internal IT teams). This role focuses on developing, executing, and maintaining innovative, integrated go-to-market (GTM) strategies. It is responsible for messaging, positioning, and differentiation through content development and sales enablement while coordinating with other functions to drive demand for our solutions.

Responsibilities

~1 min read

→• Sets an example for other GTM function members in all phases of planning and execution
• Is a subject matter expert on security products to other GTM function members
• Ensures policies, practices, and procedures are understood and followed by team members, partners, customers, and stakeholders
• Develops unified product positioning and messaging that differentiates our products in the market
• Develops and communicates ideal customer profiles and value propositions of our products as well as the tools that support the selling process
• Oversees security product launches and releases while coordinating the cross-functional execution
• Monitors internal processes for efficiency and validity pre- and post- product launch
• Serves as a resource for customer-facing release webinars, analyst research and briefings, and other market-centric engagements
• Understands the market landscape and works with the competitive intelligence team to drive actionable insights about opportunities and threats in the market
• Assists with communications, marketing campaigns and sales programs to drive demand for products
• Develops and manages the positioning and messaging for product expansion strategies
• Engages in continuous improvement of team processes

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Strong background in marketing security products to businesses, enterprises, and government agencies
• Exceptional customer service and indirect leadership skills
• Willingness to work in a team environment while being self-driven
• Strong organizational skills with ability to develop and execute GTM plans
• Professional presence suitable for interaction in meetings, in-person, or via email, as well as at internal and external facing events
• Excellent presentation and communication skills
• Ability to effectively communicate with executive leadership and stakeholders
• Strong verbal and written communication skills, blogging as well as collateral
• Strong ability to create visuals, present ideas, and communicate with audiences across business and technical knowledge
• Track record of successfully using AI tools and systems to determine best practices for content, understand the market landscape, shape and tune messaging
• Ability to work in a fast-paced environment with multiple, shifting priorities

Bachelor’s degree in related field or equivalent business experience
4+ years of relevant experience (product marketing or heavily outbound product management)
Track record of driving successful security products into the SMB or Enterprise market