Head of Marketing @ Circadian Health Company

Build and scale acquisition funnels across paid media (Meta, Google) with a six-figure budget

Develop their content engine: SEO strategy that drives organic traffic from 5K to 50K+ monthly visitors

Relaunch affiliate and influencer programs, turning their community into growth drivers

Own CRO across the site - every percentage point of conversion improvement = $XX,XXX in revenue

Lead go-to-market for their flagship circadian health course - a $500K+ Year 1 revenue opportunity

Design the pricing strategy, positioning, and funnel that converts product customers into students

Establish them as the education leader in an emerging wellness category

Build CRM, email, and SMS automation that guides customers through transformation (not just transactions)

Create a testimonial and case study engine - leverage their customers' success stories to build trust at scale

Design community-driven marketing that turns customers into evangelists

Establish marketing KPIs, reporting dashboards, and a scalable calendar

Hire and build your dream team as the company grows (you'll make your first hire within 6 months)

5+ years leading marketing at a DTC or consumer brand, ideally health/wellness

Proven track record scaling brands from low seven figures to eight figures

Deep expertise in paid acquisition, SEO, content marketing, and CRO

Hands-on experience with email/SMS platforms (Klaviyo, Attentive, etc.) and building automated lifecycles

Experience launching and scaling influencer, affiliate, or referral programs

You've launched a digital product, course, or membership before (huge plus)

Strategic thinker who can zoom out to define positioning, then zoom in to write the email subject line

Data-driven but creative - you A/B test everything but know when to trust your gut

Comfortable in scrappy, fast-moving environments where you wear multiple hats

Obsessed with transformation marketing, not just performance marketing

You genuinely care about health, wellness, and helping people live better

Bonus: You have opinions on red light therapy, sleep optimization, circadian rhythms, or biohacking

Work directly with the Founder, who bootstrapped this from $0 to seven figures

Fully remote, async-first culture - outcomes over hours, flexibility over face time

Small team (15 people), huge ambition

They move fast: idea Monday, launched Friday

Salary: $120K-$160K based on experience

Equity package (early employee stake)

Full health benefits, unlimited PTO, $1K/year professional development budget

Premium home office setup

You've been the first or second marketing hire at a DTC brand that scaled

You're energized by building, not maintaining

You want to create a movement, not just run ads

You geek out over wellness trends and read Huberman Lab notes

You'd rather own results than have a fancy title at a big company

You believe marketing is about transformation, not just transactions

3x organic traffic through content and SEO

Launch course to $500K+ revenue (40% of total revenue from education)

Scale paid acquisition profitably to $2M+ annual spend

Build email/SMS to 30% of revenue (up from 15%)

Establish the company as the voice in circadian health (top 3 Google rankings for key terms)