Growth Marketing Manager

Counsel’s mission is to multiply the world's healthcare capacity. We believe in a future in which every person has a personalized, AI-enabled doctor always in their pocket. To accomplish this, we’re building the first fully-vertical, AI-native medical group from the ground up. We’ve redesigned the entire clinical stack with custom AI tools that make our in-house physicians 10x faster and smarter. [learn more on our blog]

Since our founding in 2023, we have formed partnerships with leading healthcare organizations and are on track to serve hundreds of thousands of patients on our platform within the next year. We have raised over $35M from a16z, Google Ventures, Pear VC and other top-tier VC firms.

Our team combines deep expertise in medicine (Harvard, Mt. Sinai, Mass General, UCSF) and technology (MIT, Google, DeepMind, NVIDIA, Stripe, Meta) — and we’re looking for exceptional people to join us as we scale.

• Content production across owned channels: blog, social, email, and beyond

• Building repeatable content workflows, briefing, creation, review, publishing, that scale without ballooning headcount

• Lead execution and optimization across paid social and paid search

• Build campaign infrastructure, testing frameworks, and reporting that can be operated efficiently at volume

• Build and manage email and push programs: segmentation, sequencing, copy, QA, and performance optimization

• Help to develop the lifecycle infrastructure from the ground up

• Support performance reporting across D2C channels

• Translate data into clear recommendations and act on them without waiting to be asked

• 5–8 years of experience in consumer marketing, with meaningful time spent across more than one channel

• Strong instincts across the paid and owned media stack; deep expertise in at least one area

• Experience building workstreams or programs from scratch, not just inheriting and maintaining them

• A track record of using AI tools to genuinely automate workflows and scale individual output, not just as utilities, but as a real part of how you work

• High agency: you identify what needs to exist, build it, and operate it, without a team underneath you to delegate to

• Experience building AI-powered workflows, automations, or internal tooling

• Prior experience at a consumer health, wellness, or subscription brand

• Hands-on experience with paid social or paid search at meaningful scale (Meta Ads, Google Ads)

• Familiarity with lifecycle and email platforms (Customer.io, Klaviyo, or similar)

• A direct reporting line to the VP of Consumer Marketing and real influence over how the D2C function gets built

• Broad exposure across the consumer marketing stack, with room to specialize as the team grows

• Genuine growth opportunity, as Counsel scales, so does this role

• Offices in NYC and Boston; in-person not required but NYC proximity is preferred

Remote, Boston (Back Bay); New York Office (Flatiron)

• Patients come first.
  We are clinicians 1st, technologists 2nd. We act with patient trust/safety at the center of every decision.

• Innovate with optimism.
  We are optimistic as we build the future of care delivery from first principles. Challenge the status quo when needed, no sacred cows.

• Right answer wins.
  Debate openly and pick the strongest path. We optimize for the company, not functions. We win and lose as a team.

• Simplicity over complexity.
  We choose clear, elegant solutions and avoid adding complexity that does not serve patients or the team.

• Do fewer things, well.
  We focus, and hold ourselves to the highest bar and pursue excellence in those areas.

#LI-PINJOB

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