Associate Director, Digital Marketing Analytics

CanadaFull-time USAexecutive

MarketingMarketing Analytics

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Overview

CourtAvenue is a company of industry experts accelerating digital transformation for the world’s most ambitious companies. At CourtAvenue, you will be a part of a culture powered by entrepreneurs,

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MarketingMarketing Analytics

CourtAvenue is a company of industry experts accelerating digital transformation for the world’s most ambitious companies.

At CourtAvenue, you will be a part of a culture powered by entrepreneurs, technologists, data scientists and the habitually restless dedicated and energized to design products and services that transform businesses while optimizing them for growth. You will have the opportunity to learn and grow within a culture that values innovation while focusing on redesigning the experience between consumer and service (or product) by leveraging a fluid, seamless, and thoroughly transparent engagement.

The Associate Director, Digital Marketing Analytics at CourtAvenue is a strategic partner to clients and internal teams — not just a producer of dashboards and reports. This person is comfortable using digital marketing analytics platforms, as well as digging into raw data that can be messy and/or unconnected, to create clear stories that drive decisions. They are equally comfortable digging into raw data, challenging assumptions in client meetings, and translating analytics for stakeholders who do not have a data background.

This role is being created to provide senior-level analytical leadership and strategic presence on a key West Coast client engagement. The Associate Director, Digital Marketing Analytics will work directly with the Chief Data Officer to elevate how CourtAvenue delivers data to clients — moving the function beyond reporting and into strategic counsel, data quality stewardship, and influence on the broader engagement.

The right candidate is someone who can be in the weeds with data to answer day-to-day team and client needs, has presented to client leadership, has navigated situations where partner agencies or third parties require close coordination to maintain data integrity, and has the judgment to push back, reframe and ask better questions, and surface key insights that drive action.

Key internal team stakeholders include Business Innovation, Creative, User Experience, Strategy and Technology. Digital Marketing responsibilities will span coverage of, but not limited to, website, mobile applications, CRM, digital media, D2C commerce and exploring GEO/AEO measurement frameworks.

Serve as the senior data voice on a major West Coast client account, participating in client strategy meetings, planning sessions, and executive-level reporting
Translate complex analytical findings into clear narratives for client stakeholders who do not have a data background — focusing on the "so what" and the recommended action, while being able to support and defend questions on methodology
Anticipate client questions before they are asked; come to meetings with insights, not just data
Build trust with client leadership through consistent, accurate, and well-contextualized reporting

Take ownership of data quality across sources — including data delivered by other agency partners, third parties, and client-side teams
Identify when incoming data is incomplete, inconsistent, or incorrect, and lead the conversation to fix it at the source rather than working around it. This may include diagnosing tag-level issues and recommending data flows
Establish processes and documentation that improve data reliability over time
Be the person who catches issues before they become client-facing problems

Identify, track, and interpret KPI trends across multiple digital touchpoints — such as website and app performance, email, digital media, ecommerce, social media, and CRM
Develop benchmarks, goals, and forecasts grounded in first- and third-party research
Build and maintain dashboards in Looker Studio, PowerBI, Tableau, or client-preferred tools — and know when a dashboard is the right answer versus a custom analysis
Proactively monitor performance through automated alerts and curiosity-driven exploration; surface opportunities and issues outside of regular reporting cadence
Develop bespoke analytical approaches when off-the-shelf solutions don't fit the question
Explore AI-assisted approaches to analysis, including the usage of agents to automate tasks

Partner with strategy, user experience, creative, media, and technology teams to ensure analytics inform — and are informed by — the broader engagement
Coach junior analysts and account team members on how to interpret data, ask better analytical questions, and present insights with confidence
Serve as a senior data resource for the Chief Data Officer on account strategy, capability development, and account + team growth

7+ years in a data or analytics role, with at least 2 years in a senior or lead-level capacity
Requires strong expertise with web analytics platforms, including Google Analytics 4, and at least moderate expertise with tagging platforms, such as Google Tag Manager
Expertise with at least one business intelligence dashboard tool, such as Looker / Data Studio, Tableau, PowerBI or others
Demonstrated experience presenting to and influencing senior client stakeholders, including non-technical audiences
Proven track record of working with messy, inconsistent, or incomplete data — and of leading the work to improve quality at the source
Experience working with or alongside other agency partners, vendors, or client-side teams in a complex data environment
Strong working knowledge of digital marketing data: website and app analytics, paid media, email, CRM, ecommerce, and social
Excellent written and verbal communication skills — particularly the ability to explain technical concepts to non-technical audiences
Highly capable in Excel/Google Sheets and PowerPoint/Google Slides for analysis and storytelling

Prior agency or consulting experience
Experience within automotive, retail, or similarly data-rich client categories
Data engineering capabilities, including exposure to extract, transform and load (ETL) processes for relevant datasets. This may include prior usage of tools such as Supermetrics, Tapclicks or Fivetran
Digital Experience Analytics tools, such as ContentSquare or Quantum Metric
Familiarity with CDP platforms and customer data unification
Exposure to AI/ML approaches and generative AI tools applied to analytics workflows

Our organization follows a structured-hybrid work model, where employees work in an office environment in the middle of the week and remotely on Mondays and Fridays.
Candidates for this position will ideally be located near one of our west-coast offices: