business analytics

1. business reviews & reporting cadence

• own weekly, bi-weekly, and monthly business review decks end-to-end: pull data, structure narrative, present to leadership

• set up and maintain kpi dashboards, product funnels, capex trackers, and north-star metric frameworks from scratch

• be the single source of truth for business performance — data that goes into leadership reviews and investor conversations originates with you

2. watchtower: anomaly detection & early warning

• build proactive monitoring systems that flag drops in aum inflows, sip health, cross-sell conversion, funnel leakages, or user portfolio anomalies — before leadership asks

• track 25+ primary metrics cut by product, cohort, time, and user segment daily

• diagnose root causes, not just report numbers; propose and drive resolution

3. user & product analytics

• run funnel, cohort, and user behaviour analysis on the portfolio user base to surface cross-sell, engagement, and monetisation opportunities

• translate ambiguous business questions into structured analyses with clear recommendations — not just data outputs

• identify high-propensity user segments and work with product/growth teams to activate them

• support product decisions with data, including a/b experiments and feature adoption analysis

4. growth & monetisation strategy

• identify data-led opportunities to improve product cross-sell and business volumes across the wealth product suite

• build p&l and roi models to evaluate new product launches, campaigns, and partnerships

• support expansion into new products (global equities, and beyond) with analytical frameworks

5. investor relations data support

• prepare monthly investor update packs, ad-hoc data briefs on product performance, and materials required for fundraising conversations

• as the company moves toward ipo, ensure data integrity and narrative consistency across all external-facing numbers

• you won't have direct investor interaction initially, but your work is what leadership takes into those rooms

6. automation & ai-augmented analytics

• proactively automate recurring reports using python and ai/agentic frameworks — the bar is reducing manual bandwidth by at least 25%

• build pipelines that replace repetitive manual effort; comfort with llm-assisted workflows and agentic tools is a real expectation, not a nice-to-have

• champion a culture of "build once, run forever" for monitoring and reporting