Cresta~15d ago

Director, Product Marketing - International (EMEA & APAC)

United KingdomRemoteexecutive

MarketingProduct Marketing

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Quick Summary

Overview

Cresta is on a mission to turn every customer conversation into a competitive advantage by unlocking the true potential of the contact center. Our platform combines the best of AI and human intelligence to help contact centers discover customer insights and behavioral best practices, automate…

Key Responsibilities

Own regional positioning and narrative for EMEA and APAC, adapting Cresta’s global platform story into clear, compelling, and locally resonant messaging Serve as the primary product marketing partner to regional Sales, Marketing, and Customer…

Requirements Summary

8–10+ years of product marketing experience in Enterprise SaaS or AI-driven technology Experience supporting go-to-market strategy across EMEA and/or APAC Strong narrative-building and storytelling skills for complex platforms Proven ability to…

Technical Tools

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We’ve assembled a world-class team of AI and ML experts, go-to-market leaders, and top-tier investors including Andreessen Horowitz, Greylock Partners, Sequoia, and former AT&T CEO John Donovan. Our customers include brands like Intuit, Cox Communications, Hilton, and CarMax, and we’ve been recognized by Forbes and Bain as one of the top private AI companies in the world.

We are seeking an exceptional Director of Product Marketing, International (EMEA & APAC) to lead regional go-to-market strategy, narrative, and field alignment across our international markets. This role will serve as the connective tissue between global product marketing and regional go-to-market teams, ensuring Cresta’s platform is positioned, evangelized, and activated in ways that resonate with local buyers, markets, and competitive dynamics.

In this highly strategic and cross-functional role, you will act as both the voice of the region and the voice of the platform, translating global strategy into regionally relevant narratives while bringing market insights back to shape positioning, campaigns, and product direction.

Responsibilities

~1 min read

→Own regional positioning and narrative for EMEA and APAC, adapting Cresta’s global platform story into clear, compelling, and locally resonant messaging
→Serve as the primary product marketing partner to regional Sales, Marketing, and Customer Success leaders
→Bring new international capabilities (e.g., language support, regional features) to market, ensuring the field is equipped with clear positioning, messaging, and supporting collateral
→Act as a regional evangelist for Cresta’s platform in customer meetings, events, and executive engagements
→Partner with global product marketing to refine positioning, messaging, and launches based on regional insights
→Partner with global customer marketing to secure cases studies, customer advocacy and CAB participation amongst the International Cresta customer community
→Partner with global marketing on regional research driven content production
→Enable field teams with narratives, content, and competitive intelligence to drive pipeline growth
→Collaborate with demand generation and regional marketing to align campaigns with market nuances
→Develop scalable regional enablement frameworks for sales and customer-facing teams
→Analyze regional performance across pipeline, conversion, and win/loss to improve go-to-market effectiveness
→Act as a bridge between global and regional teams to balance consistency and localization

Requirements

~1 min read

8–10+ years of product marketing experience in Enterprise SaaS or AI-driven technology
Experience supporting go-to-market strategy across EMEA and/or APAC
Strong narrative-building and storytelling skills for complex platforms
Proven ability to partner with sales and drive revenue impact
Excellent communication and executive presentation skills
Highly analytical and data-driven
Strong cross-functional leadership skills
High cultural awareness across international markets

Requirements

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Experience in contact center or customer experience technology
Familiarity with AI, large language models, or agentic systems
Experience in high-growth or scale-up environments

What We Offer

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✓Comprehensive medical, dental, and vision coverage with plans to fit you and your family

✓Flexible PTO to take the time you need, when you need it

✓Paid parental leave for all new parents welcoming a new child

✓Retirement savings plan to help you plan for the future

✓Remote work setup budget to help you create a productive home office

✓Monthly wellness and communication stipend to keep you connected and balanced

✓In-office meal program and commuter benefits provided for onsite employees

What We Offer

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Cresta’s approach to compensation is simple: recognize impact, reward excellence, and invest in our people. We offer competitive, location-based pay that reflects the market and what each individual brings to the table.

The posted base salary range represents what we expect to pay for this role in a given location. Final offers are shaped by factors like experience, skills, education, and geography. In addition to base pay, total compensation includes equity and a comprehensive benefits package for you and your family.

We have noticed a rise in recruiting impersonations across the industry, where scammers attempt to access candidates' personal and financial information through fake interviews and offers. All Cresta recruiting email communications will always come from the @cresta.ai domain. Any outreach claiming to be from Cresta via other sources should be ignored. If you are uncertain whether you have been contacted by an official Cresta employee, reach out to recruiting@cresta.ai