Partnerships & PR Specialist

United States·Cottonwood HeightsFull Timemid

MarketingPR Specialist

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MarketingPR Specialist

Adventure is our Culture. Join a team that celebrates a lifestyle as bold as the terrain we love. At Backcountry, we are rooted in adventure, recognition, and wellbeing on and off the mountain. We spotlight employee stories, celebrate milestones, and offer exclusive outdoor perks. Whether you are at HQ, in a retail store, or remote, you will be part of a team that thrives on energy, exploration, and connection.

Reports to: Director of Brand Marketing

Location: Cottonwood Heights, Utah (Hybrid - 3 days/week in office)

Backcountry is looking to deepen its brand presence through strategic partnerships and media relations, and this role is central to making that happen. As Brand Marketing - Partnerships & PR Specialist, you will execute partnership programs and PR initiatives that drive brand awareness, storytelling, and authentic connection with core outdoor audiences.

In your first 6–12 months, success means establishing a reliable cadence of media outreach and partner activations, building strong relationships with key media contacts and industry partners, and delivering measurable improvements in press coverage and brand visibility.

This is a lean team. You will own a lot, move fast, and make decisions with full end-to-end responsibility.

Identify, coordinate, and manage collaborations with brands, athletes, and industry partners to execute Backcountry's partnership strategy.

Develop and implement PR initiatives that enhance brand visibility through media outreach, press efforts, and storytelling.

Draft and coordinate press materials, announcements, and proactive media outreach efforts.

Build and maintain relationships with media contacts, influencers, and key stakeholders to generate authentic engagement and positive coverage.

Partner with brand, content, and performance marketing teams to support integrated campaigns that include PR and partnership components.

Research industry trends and competitor activity to identify new partnership and positioning opportunities.

Support crisis communications efforts and reputation management initiatives as needed.

Track and report on PR and partnership performance metrics, providing insights and recommendations to internal stakeholders.

Experience supporting brand collaborations, partnerships, or influencer initiatives.

Working knowledge of media relations and public relations best practices.

Strong written and verbal communication skills.

Effective relationship-building and organizational skills.

Proactive, detail-oriented, and action-oriented working style.

Demonstrated ability to contribute to securing meaningful press coverage and supporting impactful partnerships.

Existing or developing relationships with media in outdoor, lifestyle, consumer, or related categories.

Bachelor's degree in Marketing, Communications, Business, or a related field.

The people who do best here are builders. They take ownership, move fast, and want to see the direct impact of their work.

Cross-Functional Impact: Your work spans brand, content, and performance marketing teams—your partnerships and PR wins will be visible across the organization.

Skill Building: Develop expertise in modern PR strategy, partnership management, and AI-powered marketing tools that will accelerate your career in brand marketing.

Ownership: Own the execution of partnership programs and media relations end-to-end, from research and outreach through measurement and reporting.

Competitive Benefits: Paid time off policies, 401(k) match, medical/dental/vision and a variety of supplemental policies, and employee discounts across our portfolio of brands.

Recruiter Screen - A 30-minute conversation with our recruiting team to align on the role, your background, and what you are looking for.
Hiring Manager Interview - Conversation with the Director of Brand Marketing focused on your PR and partnership experience, communication approach, and alignment with Backcountry's brand strategy.
Leadership Interview - Deep-dive conversation with Backcountry leadership focused on your experience, brand mindset, and operational thinking.
In-Person Interview - We'd like to meet you at our Cottonwood Heights office. Details and logistics will be arranged with your recruiter.
Reference Checks - Conducted in parallel with the final stages where possible.
Offer - We move quickly for the right candidate.

Interview process is subject to change. Any updates will be communicated promptly and clearly.