Sr/Content Marketing Specialist

Content Strategy & Ownership

• →

  Own and drive end-to-end content strategy aligned to business, marketing, and pipeline goals

• →

  Build and manage a scalable content roadmap across funnel stages (awareness, consideration, conversion)

• →

  Align content with product launches, campaigns, and always-on initiatives in partnership with Product Marketing and Growth

Content Creation & Storytelling

• →

  Drive creation of high-quality content including blogs, guides, eBooks, whitepapers, case studies, website pages, landing pages, newsletters, and social content

• →

  Translate complex cybersecurity concepts, product capabilities, and use cases into clear, compelling narratives

Content Repurposing & Scale

• →

  Build and scale a strong content repurposing engine (one core asset to multiple formats such as posts, snippets, videos, and carousels)

Distribution & Campaign Integration

• →

  Drive content distribution across organic channels, especially LinkedIn and SEO

• →

  Partner with Growth and PPC teams to integrate content into paid and inbound campaigns

Thought Leadership

• →

  Collaborate with leadership to develop POV-driven content and elevate Cyware’s voice in cybersecurity

Cross-functional Collaboration

• →

  Work closely with Product Marketing (messaging), Growth/PPC (campaign execution), and Design (creative assets)

• →

  Ensure alignment between content, campaigns, and pipeline goals

Performance & Optimization

• →

  Own content performance with a focus on pipeline impact, conversions, and engagement

• →

  Track full-funnel metrics (engagement, conversion, MQLs, SQLs) and continuously optimize based on data and insights

• 6–10 years of experience in content marketing, specifically in B2B Enterprise SaaS within the cybersecurity domain

• Strong ability to simplify complex technical concepts into clear, compelling, and SEO/GEO-optimized content

• Proven experience owning end-to-end content strategy, from planning and creation to distribution and performance reporting

• Deep understanding of SEO, organic growth, LinkedIn-led distribution, and full-funnel content journeys

• Ability to drive content as a core lever in integrated campaigns across paid and organic channels

• Experience working closely with Product Marketing and Growth teams to align content with launches, campaigns, and always-on initiatives

• Data-driven mindset with experience tracking and optimizing full-funnel metrics including engagement, conversion, MQLs, SQLs, and pipeline impact

• Strong cross-functional collaboration skills, including working with design and leadership for high-impact and thought leadership content

• Proven ability to create and scale multiple content formats including blogs, guides, eBooks, whitepapers, case studies, product content, pitch decks, video scripts, newsletters, email campaigns, and social media content

• Excellent storytelling, writing, and editing skills with the ability to shape narratives using industry trends and competitive insights