Senior Paid Search Specialist

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  Plan, develop, and implement comprehensive paid media strategies exclusively focused on Paid Search to increase brand visibility and drive new user acquisition and leads via paid media campaigns.

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  Conduct thorough brand and website audits to understand our clients’ key value propositions, core products, and brand aesthetics and identify opportunities to successfully market them and make them stand out in the marketplace.

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  Obsession with the paid search advertising action, bid system, and market dynamics to best convert customers at the lowest possible cost for the brand.

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  Keen to develop innovative paid search strategies that blend traditional search, YouTube, and emerging AI search.

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  Conduct competitive research to ensure success in the ad space and new acquisition audience targeting.

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  Manage between 6-10 Paid Media accounts (including but not limited to: Google, YouTube, Bing, and the emerging AI sSearch Platforms (Koah, Kontext) on behalf of Darkroom clients, with aggregate monthly spends ranging between $20,000 - $3M.

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  Utilize Platform Ad Managers, third-party reporting tools, and AI to develop insights and action items intended to increase our clients’ revenues month-over-month and solve for attribution.

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  Religious mastery of important KPIs like CPA, CAC, iROAS, nCAC, MER, aMER, CTR, and CPM.

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  Understand industry-wide benchmarks throughout all steps in the e-commerce marketing funnel.

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  Implement real-time, proactive, and reactionary ad-buying decisions across multiple platforms in response to up-or-down trends happening on ads platforms (you will be in ad platforms daily).

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  Preemptively develop quarterly strategies for clientele based on perceived success metrics, ad spends, YoY performance metrics, and projections.

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  Deep dive into competitor research, industry knowns, and brand identity to manage client expectations and continually brainstorm new marketing initiatives, creative assets, copy, and review after results.

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  Understand full-funnel marketing strategies to ensure new customer acquisition is healthy within the broader e-commerce equation.

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  Understand client needs for success and preemptively deliver projections and forecasts that latter into client quarterly strategy.

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  Willingness and openness to learn and understand e-commerce P&Ls with a comfortability engaging with financial metrics.

• Mastery of the e-commerce marketing funnel —> offer to ad to landing page to conversion.

• 4+ years minimum of paid media advertising experience within Paid Search, Google in specific (building high converting funnels and driving quantifiable results).

• 3+ years minimum managing paid search advertising for growing clients in the consumer space spending over $400k+ minimum monthly aggregate spend.

• Expertise in developing, testing, and optimizing advertisement copy and short form video creative

• Expertise in creative consultation for successful Paid Social Ads that convert

• Background in data-derived decision-making and forecasting budgets/spend projections linked to perceived results

• Experience with all core e-commerce revenue drivers, reporting on metrics that actually matter (CPA, CAC, iROAS, aMER, CPM)

Darkroom is not a typical agency. We are looking for A players who want to build something great. We move fast, think deeply, and expect every team member to bring insight and rigor to everything they touch. We hold a high bar for performance, creativity, and ownership — but we also support each other relentlessly. No egos, no red tape — just world-class talent building something remarkable.

We believe in autonomy with accountability, truth over comfort, and outcomes over optics.

• Unlimited PTO + Local holidays (Relevant to your hub): Rebooting is part of the work. Take the time you need to stay sharp.

• Remote-First Culture: Many roles are fully remote. Employees based in or near our New York or Lisbon HQs are expected to work hybrid with weekly in-office time. Hub locations include the Brazil and Spain.

• Parental Leave: Flexible parental leave to support new parents during this important transition.

• Growth: Our interdisciplinary model gives every Darkroomer exposure far beyond their core role. Grow your skills, expand your influence, and stay at the forefront of the industry.

Darkroom is an equal opportunity workplace—we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national orientation, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.