Software Engineer - 690922

Loxo

We’re looking for a Director or VP of Marketing who will also have a core focus on building out our ABM and demand generation efforts for net new customer acquisition, as well as leading all things marketing. This is a key hire with an important role. The right candidate has an enormous potential to grow here and the ideal person is someone who wants to eventually be a VP of Marketing for a high growth Enterprise SaaS company, or is looking for the perfect company to do it even bigger and better this time around.

What you will be doing:

• Full ownership of marketing
• A core focus will be on building a demand generation engine that will build pipeline and generate qualified leads for our sales team
• Strategize, plan, communicate, execute and measure cross-channel marketing campaigns
• Be the hub that coordinates our messaging, creative, content, BDR, and marketing operations teams to plan, build and execute campaigns
• Delivers a steady cadence of always-on, ABM, and highly targeted campaigns based on an ideal customer profile and persona marketing
• Analyze and communicate campaign performance to marketing, leadership and sales
• Effectively measure progress towards funnel metrics, penetration of target accounts, and optimize your efforts to achieve goals
• Help map our buyer's journey and work with a cross-functional team to build out and optimize each step
• Mange marketing agencies and contractors
• Establish and have ownership of marketing operations and tech stack

Qualifications we are looking for: 

• If you are a “full-stack” B2B marketer with skills in enterprise marketing, ABM, lead generation, inbound marketing, persona/segmentation, and campaign optimization then you should apply for this role. 
• You’re comfortable working in a startup environment, creating organization and refining and optimizing processes. You’ll own the overall day-to-day marketing activities and direction, campaign strategy and execution and collaborate with your teammates to build out a demand generation program that is scalable.
• Self starter