Dental Depot

• Develop and execute a comprehensive marketing strategy across all locations
• Identify growth opportunities by market (demographics, competition, service mix)
• Align marketing efforts with production goals and office-level needs
• Manage and allocate budget across channels based on performance

• Own and manage paid advertising (Google Ads, Meta, and other platforms)
• Monitor performance metrics including CPL, CPA, call volume, and conversion rates
• Optimize campaigns based on data and trends
• Oversee SEO, listings, and online presence across platforms

• Plan and execute social media content across platforms (Instagram, Facebook, TikTok)
• Coordinate and capture in-office content (photo/video)
• Create or oversee creation of marketing materials (flyers, promotions, internal collateral)
• Ensure brand consistency across all offices and channels

• Develop and oversee community outreach strategies
• Build partnerships with local businesses, schools, and organizations
• Support and guide office managers on local marketing initiatives
• Execute events, sponsorships, and referral-building strategies

• Act as the central marketing point of contact for all five offices
• Work closely with leadership and office managers to identify needs and opportunities
• Manage external vendors and partners (ad agencies, platforms, etc.)
• Build systems and processes to improve marketing efficiency and scalability

• Track and report on key performance metrics, with a focus on new patients
• Analyze trends by location and adjust strategies accordingly
• Present insights and recommendations to leadership
• Maintain accountability for ROI and performance outcomes

• Consistent growth in new patients across all locations
• Clear visibility into what is driving results and where to invest
• Strong alignment between marketing efforts and production goals
• Efficient use of budget with measurable ROI
• Offices feel supported with clear direction and marketing execution

• Someone who can think strategically but is equally comfortable executing
• A self-starter who does not need constant direction
• Someone who takes full ownership and accountability for results
• A marketer who understands both digital performance and local/community growth
• Someone who can balance creativity with data and decision-making

• Someone looking for a task-based or entry-level marketing role
• Someone who prefers to only focus on one area (social, ads, etc.) without owning the full picture
• Someone who needs constant direction or oversight
• Someone who is not comfortable being directly tied to performance metrics

• Experience managing marketing for multi-location businesses (healthcare preferred)
• Strong background in paid ads and performance marketing
• Experience with social media, content creation, and brand management
• Comfortable analyzing data and making decisions based on performance
• Experience with grassroots/community marketing is a strong plus

Visit us at www.dentaldepotdfw.com to learn more about us.