CRM Campaign Manager - 12 month FTC

DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention services across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We’re 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Meta, eBay, and OpenAI. We have been certified B Corp and Climate Neutral since 2021.

This is a 12 month fixed term employee contract.

This posting reflects an existing vacancy.

This role is part of our Global Studios team. We create emotive yet conversion-focused ideas, products and campaigns at scale and speed. Our specialty is hyper-personalised, digital communications that change perceptions, shape new behaviours, and shift market share for our clients.

As a CRM Campaign Manager you will translate CRM and Digital Marketing strategy into concrete, scalable lifecycle programmes. You define what customers experience, when they experience it, and why, across the full customer lifecycle. This role will require adopting a customer-centric approach while working cross-functionally to develop, implement, and track the performance of CRM campaigns.

• →Build & launch personalised customer experiences by creating and executing CRM campaigns
• →Support audience segmentation and targeting efforts in partnership with various internal teams
• →Ensure seamless execution & launch of CRM campaigns as owner of operational execution, including working cross-functionally on building, experimentation and deployment of campaigns
• →Ownership of campaign reporting, including collecting and providing insights to inform scaling decisions for tests
• →Ownership of project timeline, including tracking campaign development & keeping relevant stakeholders informed
• →Adopt an innovate-and-iterate mindset to support data-driven hypotheses in creation and iteration of campaigns, including supporting with the designing of A/B tests and ongoing optimization of campaigns based on learnings
• →Collaborate cross-functionally and across locations with globally-dispersed team members and external partners to deliver campaigns and share-out results

• 3+ years of experience in digital marketing, preferably within CRM, marketing automation, lifecycle marketing or customer journey design
• Strong understanding of customer behaviour, lifecycle thinking, and segmentation models
• Customer-centric and hands-on individual, with demonstrated ability to manage performance against established KPIs
• Hands-on experience with one or more CRM platforms (like Salesforce Marketing Cloud, Bloomreach etc.)
• A data-informed, performance-driven mindset with strong familiarity with CRM KPIs
• Shown success in a fast-paced, matrixed work environment, as well as the ability to thrive in a dynamic, constantly evolving, and highly competitive industry
• Project management experience with strong sense of accountability; notable organisational skills, attention to detail, and ability to plan and prioritise
• Ability to build relationships and collaborate across all levels, functions and locations

The anticipated annual salary range for this position is $60,000 - $70,000 CAD. Salary is based on relevant experience, expertise, and organizational impact.

We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA.

We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter.

At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build.

At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.

Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine.

We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.