Sr. Partner Marketing Manager

Your role
The Senior Partner Marketing Manager leads the strategy, development, and execution of high-impact partner marketing programs that drive measurable revenue growth through strategic channel relationships. This role owns the partner marketing strategy across key channel partner segments, shaping go-to-market execution, performance optimization, and scaling best practices across the organization.

This position partners closely with channel sales, revenue marketing, partner programs, and external partners to build scalable co-marketing programs, strengthen partner enablement, and accelerate pipeline contribution. It also plays a key role in defining operational standards, improving program efficiency, and mentoring team members within the partner marketing function.

This position reports to the Sr. Manager, Partner Marketing.

What you’ll do

• Lead the development and execution of strategic partner marketing programs that drive channel growth and revenue impact.
• Own partner co-marketing strategies aligned to business and regional growth priorities across internal-led and partner-led initiatives.
• Develop scalable, repeatable co-marketing frameworks that improve partner activation and pipeline contribution.
• Lead strategic planning sessions with key partners and internal stakeholders to align on joint marketing objectives, priorities, and outcomes.
• Drive integrated go-to-market campaigns across the partner ecosystem, including partner-led and customer-facing initiatives across regions.
• Manage fiscal year and quarterly budget allocation by partner segment to maximize ROI and business impact.
• Own marketing-sourced and influenced performance tracking, reporting, and optimization across all partner marketing programs, including defining KPIs and measurement frameworks.
• Partner with sales leadership and regional teams to design and execute joint go-to-market plans for strategic accounts and priority partner segments.
• Partner with the Partner Programs team to develop and scale partner-facing enablement programs that improve marketing execution and sales readiness.
• Oversee standards for partner content development, ensuring consistency, quality, and alignment with brand and product positioning.
• Lead regular business reviews with stakeholders to assess performance, identify gaps, and prioritize optimization opportunities.
• Mentor and guide junior team members to elevate overall team capability and execution quality.
• Operationalize strategy from Partner Marketing leadership by socializing it across stakeholders and continuously refining execution to maximize pipeline impact.
• Evaluate and recommend tools, systems, and workflows to improve scalability, efficiency, and operational rigor.

Skills you’ll bring 

• 5–8+ years of partner marketing experience within a similar channel ecosystem; experience in a comparable partner model is strongly preferred given the nuances of partner engagement.
• Proven success leading cross-functional partner GTM programs that drive measurable pipeline and revenue through channel partners.
• Strong experience in partner pipeline growth strategy, including marketing to and through partners across co-sell and co-marketing motions.
• Experience executing partner demand generation programs, including partner seller incentives, in-person events, webinars, sponsorship optimization, and digital activation to drive demand and partner account expansion.
• Experience influencing MDF strategy, allocation, and optimization to drive stronger partner performance and ensure effective use of investments.
• Strong analytical skills with experience defining KPIs, measuring partner program performance, and driving data-informed improvements.
• Hands-on experience with Salesforce and marketing automation tools, including campaign tracking, attribution, and reporting.
• Ability to operate in fast-paced, evolving partner environments with shifting priorities and limited structure.
• Strong project and program management skills with the ability to manage multiple complex partner initiatives simultaneously.
• Excellent communication skills with the ability to influence internal stakeholders, channel sales teams, and external partners.
• Experience working across distributed partner ecosystems and global teams.
• Telecommunications, collaboration, or UCaaS partner ecosystem experience is a plus.
• Proactive, solutions-oriented mindset focused on continuous improvement and driving stronger partner-led pipeline outcomes.