Social Media Manager, Platform

Digital Media Management (DMM), a Keywords Studios company, is a leading full-service digital agency, content studio and incubator specializing in social-first, “always-entertaining” marketing. DMM works with movie studios, television networks, streaming services and consumer brands to create groundbreaking social media campaigns via fan activations, innovative content creation, results-driven paid media planning, and strategic influencer-brand partnerships.

We are currently seeking a Social Media Manager to join our expanding entertainment division. This role will support a globally recognized, legacy gaming franchise with a deeply engaged fanbase, requiring a strong understanding of gaming culture, competitive communities, and real-time social behavior.

You’ll be responsible for executing platform strategy, shaping the brand voice, and building an active, engaged community across social channels.

● Lead day-to-day management of social channels with a focus on consistency, quality, and fan engagement
● Develop and maintain content calendars that reflect both planned beats and reactive, real-time moments
● Ideate and execute platform-native content that taps into action/gaming culture, trends, and community behavior
● Write sharp, voice-driven copy that reflects a distinct tone and resonates with a passionate
fanbase
● Actively manage and engage with the community, including replies, comment moderation, and identifying opportunities for conversation and amplification
● Monitor social trends, gaming news, and competitive scenes to inform content and engagement strategies
● Partner cross-functionally with creative, strategy, and partnerships teams to bring campaigns to life
● Support live moments (announcements, drops, events) with real-time publishing and community engagement
● Track performance and contribute to reporting with actionable insights and optimizations

 

● 2-3 years of experience working within the social media space, preferably within an agency
environment
● Strong familiarity with gaming culture, especially competitive or legacy franchises and their
communities
● Deep understanding of platform best practices across TikTok, Instagram, X, YouTube, and Reddit
● Experience working across social campaigns in entertainment or gaming
● Experience managing active communities and navigating fan conversations in real time
● Proven ability to balance planned content with reactive, trend-driven execution
● Strong copywriting skills with the ability to adapt tone and voice quickly
● Comfortable working in fast-paced environments with shifting priorities and quick turnarounds
● Highly organized with the ability to manage multiple workstreams simultaneously
● Strong communication and collaboration skills