~15d ago

Performance Marketing Specialist

Greece·Athensmid

MarketingPerformance Marketer

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Quick Summary

Key Responsibilities

set-up, launch, measurement, and optimization. Monitor and improve campaign performance against agreed KPIs and business objectives.

Technical Tools

MarketingPerformance Marketer

Digital Minds is an award-winning digital marketing and social media agency based in Athens, working across social media management, influencer marketing, content production, and performance marketing. In 2024, we entered a strategic partnership with FRONTSTAGE Entertainment Group, the No.1 radio and entertainment group in Greece, combining innovative content, premium production, and next-generation digital storytelling. We work with some of the most recognized brands in the market, pairing strategic thinking with hands-on execution to deliver measurable results.

We're looking for a Performance Marketing Specialist to join our Performance Marketing team and help drive results for our clients across leading digital advertising platforms.

Responsibilities

~1 min read

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Plan, execute, optimize, and scale campaigns across Google Ads, YouTube Ads, Meta Ads, TikTok, LinkedIn, and other platforms.
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Manage campaigns end-to-end: set-up, launch, measurement, and optimization.
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Monitor and improve campaign performance against agreed KPIs and business objectives.
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Analyze performance data and identify opportunities for growth and optimization.
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Develop strategic plans, budgets, and proposals for branding & performance activity (SEM, Email, Social, Display).
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Design and run testing strategies, experiments, and adopt new platform features to improve results.
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Collaborate with clients and internal stakeholders to ensure alignment on goals and expectations.
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Build and maintain strong day-to-day client relationships alongside the Performance Marketing Team Leader
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Create insightful performance reports.

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Minimum 2 years of agency-side experience managing performance marketing campaigns.
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Strong hands-on experience with Google Ads (Search, Display, Video, Shopping), Meta Ads, TikTok Ads and LinkedIn Ads
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Experience in an MCC environment managing multiple, complex accounts — Google Ads Certifications (Search, Shopping, Display, Video) a plus.
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Hands-on experience with Google Analytics and campaign performance analysis.
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Excellent analytical skills and strong Excel proficiency.
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Excellent communication, presentation, and client-facing skills.
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Fluency in English.
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Strong attention to detail, collaborative mindset, and adaptability in a fast-paced environment.