Associate Creative Director, Copy (Remote US)

Directive is a revenue-first marketing consultancy built to serve B2B SaaS, enterprise technology, industrial, and commerce brands. We don't make things look good for its own sake. We build visual systems that hold up under the pressure of performance channels, complex professional services positioning, and a buying audience that starts with a CMO and ends with a CFO.

We are looking for an Associate Creative Director who will translate Moments that Matter into creative territories, messaging hypotheses, campaign concepts, headlines, CTAs, and copy direction that designers can execute against. The Associate Creative Director will bring senior-level creative judgment to work that is fast-moving, digital-first, and tied directly to business outcomes. This person will not simply wait for polished briefs or execute one-off design requests. They will help shape the ask, identify stronger creative angles, and translate strategic inputs into assets that feel clear, compelling, and differentiated. They will represent creative in strategic new-business and portfolio-sales opportunities, help build speculative and portfolio creative, and support Directive’s move toward campaign-style case studies that can drive account growth and new revenue.

This is an individual contributor role — no direct reports — but the work will be high-visibility and the standard will be high. The ideal candidate is copywriting-led and campaign-minded. They should have enough executive presence to participate in client and leadership conversations, but remain hands-on enough to write copy, review briefs, develop messaging territories, and shape creative direction without needing a fully staffed creative team around them. They should understand performance creative as a system of hypotheses, tests, learnings, and scalable winners—not just brand execution or asset quality.

Success means helping Directive replace deliverable-based requests with campaign briefs grounded in business objectives, buyer insight, test variables, and success metrics. The ACD should raise the quality of creative thinking before work reaches production, improve how Directive communicates to technical and enterprise buyers, and create the foundation for a scalable performance creative practice.

The ACD owns the idea, message, and creative direction before production begins — and helps prove that better campaign thinking can create better performance, stronger pitches, and more creative revenue.

• Support new-business and portfolio-sales opportunities with speculative creative, campaign narratives, and stronger creative presence in strategic pitches.

• Create the foundation for Directive’s strategic creative approach.

• Primary responsibility is creative direction, campaign concepting, messaging strategy, and performance copy direction.

• Turns campaign and creative briefs into territories, concepts, hooks, headlines, CTAs, landing-page narrative direction, and message sequencing.

• Partners with designers by giving them a strong concept and copy direction to execute against.

• Builds the early proof points, examples, and campaign-style case studies needed to support future creative revenue growth.

• 4–6 years of professional creative experience, with a meaningful portion in an agency, professional services, or B2B marketing environment

• A portfolio that shows range across brand work and performance creative — we need to see both a visual system you built and an ad campaign you designed that drove measurable results

• Experience developing campaigns from concept through execution.

• Ability to maintain and evolve brand standards across multiple channels.

• Understanding of creative strategy and storytelling.

• Ability to translate ICP, positioning, personas, JTBD insights, proof points, objections, and funnel-stage context into creative hypotheses and campaign concepts.

• Executive presence and confidence presenting creative strategy in new-business, portfolio-sales, client-facing, or leadership settings.

• Strong understanding of performance creative, testing methodology, message iteration, pipeline influence, and revenue-oriented creative measurement.

• Ability to partner effectively with production designers, paid media strategists, Account Directors, Growth, and Sales without needing to personally execute design production.

• Comfort operating in ambiguity and helping shape the brief when the request is not fully formed.

• Digital marketing and social media

• UX/UI design

• Video and motion graphics

• Content strategy

• Creative software such as Adobe Creative Cloud

• AI-assisted creative tools and emerging technologies

• Adobe Creative Suite — Illustrator, Photoshop, InDesign (expert level)

• Adobe After Effects and Premiere Pro — proficient; you can produce and deliver without a separate editor

• Figma — design systems, component libraries, collaborative handoff

• Familiarity with A/B testing and CRO tools — Optimizely, Unbounce, Crazy Egg, or equivalent

• Heavy reliance and comfortability with generative AI and a recommended tool-set day 1.

• Project management tools — Asana, or similar; you will work within an existing PM workflow

• Familiarity with a marketing analytics stack — GA4, Looker, or similar; you can read a dashboard and extract creative implications independently

Directive is a remote-first company. This role operates 100% virtually from your home office. We collaborate through Zoom and Slack. You will need a reliable setup, high-speed internet, and a professional working environment capable of running Adobe Creative Suite and video production software without interruption.

We accommodate global candidates in markets where Directive has established business operations, including Canada, Mexico, and the UK. Current, permanent work authorization in that country is required. Due to the nature of this role, you must be able to remain stationary for extended periods, operate design and video software on Mac or PC, and observe and interpret written and verbal communication consistently. Reasonable accommodations are available for qualified individuals with disabilities — contact recruiting@directiveconsulting.com.

At Directive, one of our core values is People First. We are committed to fostering a diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to recruiting@directiveconsulting.com.