Content Strategist (Remote UK) - Future Opening

Directive Consulting is the leading B2B marketing agency for brands that are serious about the metrics that matter most.

With over a decade of expertise and 420+ B2B brands under our belt, we've earned our reputation on real outcomes. We run through 3 divisions: Performance, Communications, and Commerce, all wired to share intelligence and answer to revenue. That system spans everything from Paid Media and Content Marketing, to PR and Paid Social, to Marketplace and Lifecycle Marketing. Tying it all together is our methodology, DiscoverabilityOS™, which aligns brand and demand to guide your ICP to choose you across every decision point.

We move fast. We think boldly. We hire people who challenge the status quo, build campaigns worth talking about, and make bold brands impossible to ignore. If you live for performance, love solving hard problems, and want your work to actually mean something, you'll fit right in.

This remote role is part of our UK team and requires candidates to be based in the United Kingdom, working local business hours GMT/BST. While the primary client base is in the UK, there are also some international clients.

The Content Strategist is a crucial, client-facing role that is responsible for day-to-day client deliverables, creating and managing custom client strategies, and communicating both with clients and internal stakeholders. The Strategist is responsible for more Enterprise clients and is expected to have a deep understanding of their service line and how it impacts other areas of business to create a holistic marketing strategy.

Please note: internally, this role is titled Account Strategist, Content & SEO.

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• A proven track record of success around implementing SEO principles and content strategy: keyword research, on-page optimisation, and link building

• Analytical insight: ability to analyse website traffic and SEO metrics using tools like Google Analytics

• Strong Communication skills: comfortable client facing and owning relationships with key stakeholders

• Strong familiarity with industry tools such as Google Search Console, Google Analytics, SEMRush, Ahrefs, Screaming Frog/crawling tools

• Proven organisational, project, and time management skills

• Genuine enthusiasm for digital marketing, SEO and Content

• Must have agency experience

• Must have B2B tech and/or SaaS experience

• Driven to stay ahead of industry trends, including actively learning how AI and automation can enhance marketing and operations.

1. NSM Attainment: 100%

2. MRR Retainment: 96%

3. CSAT > 4.2

4. Upsells / Cross-sells / Referrals -

   1. Strategists are expected to regularly look for opportunities for our clients to grow their business with Directive.

      1. Examples of this include:

         1. Growing into another service line such as SEO or Paid Media

         2. Growing within their current service line such as increasing content, SEO, or Paid Media budgets

   2. Referrals are a natural extension of building a solid relationship with our clients and strategists should be in the habit of asking for a referral at key moments.

      1. Example of moments to ask for a referral:

         1. Point of contact starts a new job

   3. Client leaves a 5 CSAT score

As a remote-first company, you’ll have the ability to work from anywhere in the US. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Mexico. For global locations, you must have established and current work authorization and permanently reside in that country.

This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background.

To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to careers@directiveconsulting.com.

At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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