Social Media Manager & Content Creator US (m/f/d)
Quick Summary
Hi, we're Doonails! π πΌA fast-growing beauty startup revolutionizing the manicure world. Already established as one of the leading manicure brands in Germany and Europe,
Hi, we're Doonails! π
πΌ
A fast-growing beauty startup revolutionizing the manicure world. Already established as one of the leading manicure brands in Germany and Europe, we successfully expanded into the US market six months ago. With innovative products, a vibrant community, and a strong presence both in our online shop and with leading retail partners, we bring studio-quality manicures straight to your home, easy, fast, and stylish.
And this is exactly where YOU come in.
As our Social Media & Content Manager US (m/f/d), you'll be the face and voice of Doonails on TikTok and Instagram in the US market. You build our community from the ground up, bring our nail products into cultural conversations, and turn followers into fans. π
You take full ownership of Doonails' TikTok and Instagram presence in the US. You develop the content strategy, produce videos yourself as an on-camera talent, and grow our community with a mix of creative instinct and strategic thinking. Together with our German Socials team, you will exchange trends, adapt proven formats for the US audience, and ensure a cohesive global brand identity.
You're the person who makes Doonails feel native to the US market, not a European brand trying to fit in.
Build and lead Doonails' US TikTok channel end-to-end: content strategy, posting calendar, community growth, and TikTok Shop. This is your channel to own.
Produce TikTok videos independently as an on-camera talent: trends, tutorials, product demos, Get-Ready-With-Me, and behind-the-scenes content. No director, no extensive setup.
Together with our German Socials team, you will exchange successful formats, bounce creative ideas off each other, and adapt global trends specifically for the US market.
Spot and quickly adopt platform trends, sounds, and formats relevant to the beauty and nails niche on TikTok and Instagram before they peak.
Build and maintain relationships with US creators and micro-influencers for collaborations, cross-promotions, and community growth.
Support TikTok Shop with content and community management, including weekly creator calls and Discord-based community building (Creator House format).
Track and analyze performance across both channels (views, engagement, follower growth, TikTok Shop sales, Story engagement rate) and continuously optimize your content strategy based on data.
Responsibilities
~1 min readLocation & Eligibility
Listing Details
- Posted
- June 18, 2026
- First seen
- June 18, 2026
- Last seen
- June 18, 2026
Posting Health
- Days active
- 0
- Repost count
- 0
- Trust Level
- 68%
- Scored at
- June 18, 2026
Signal breakdown

Doonails is a beauty start-up offering innovative at-home manicure solutions like Dipping Powder, Soft Gel Press Ons, and Gel Strips. Founded in 2020, the company aims to provide high-quality, user-friendly nail products for long-lasting, salon-quality results without UV lamps.
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