Senior Data Analyst

EDO is the TV outcomes company — a leading platform measuring Convergent TV advertising. Combining real-time engagement signals with world-class decision science, EDO maximizes creative and media performance for modern marketers at leading brands, TV networks, entertainment studios, and ad agencies. EDO’s investment-grade data align advertising investments to business results – with detailed competitive, category, historical, and predictive intelligence.

EDO is headquartered in Los Angeles and New York City. We also have an office space in San Francisco.

We recognize the benefits of hybrid working and want to create the best balance to ensure we can continue working together effectively. For this role, we have a hybrid work policy of 2-3 days per week in EDO’s New York office.

The Senior Data Analyst works within the Data Science team at EDO. The Data Science team drives EDO's modeling and analytical methodology to measure the effect that television and streaming ads have on consumer behaviors, primarily consumers' online search and website visits.

• →Monitor EDO’s modeling outputs, benchmarking them against a variety of priors for absolute values, ranges, and distributions, with an emphasis on identifying outliers
• →Identify the effects of specific modeling steps and transformations in the pipeline to determine if they are acting as expected
• →Evaluate prediction sets, implementing data transformations as needed to harmonize predictions with natural intuition and previous benchmarks.
• →Fully ingest client expectations, priors, and requests, and help the team build toward these
• →Work on a small team and take ownership of high impact projects.

• 5+ years professional experience doing hands-on analysis
• Experience measuring TV advertisement effects
• SQL: Complex joins, aggregations, window functions
• Python: Pandas, Jupyter Notebooks, plotting data in intuitive visualizations, functional programming, limited object oriented programming
• Mathematical Intuition and Competencies:
• Statistics:  Statistical tests for distribution checking, such as chi-square and Kalmogorov-Smirnov; outlier detection; confidence interval testing
• Probability: Empirical distributions; describing characteristics of distributions in meaningful ways; conditional probabilities
• Regression Analysis: correlation measurement; curve fitting
• Linear Algebra, Signal Processing and Data Filtering: vectorization, orthogonal transformations, singular value decomposition
• Interpersonal and communication skills to work effectively on a distributed team.

Experience we can help you develop

• Building models of sales lift, running controlled experiments, modeling marketing effectiveness.
• Familiarity with panel datasets, especially ones with missing data and attrition.
• Using EDO's GenAI tools to assist in development, with resources to best enable use of these tools.
• Meaningful exposure to several parts of the data analyst/scientist pipeline as part of a growing and evolving product on a small team