Senior Manager, Growth Marketing

At EdSights, we're building the technology for higher education to understand what students are actually thinking and feeling, so they can act before small struggles become big problems. We call it Student Voice Intelligence: engaging students in real-time, AI-powered conversations, uncovering the real drivers of attrition, and delivering those insights to power student success and enrollment workflows.

Today, we partner with 300+ colleges and universities across the country. We're backed by an $80M investment from JMI Equity and are in a phase of rapid execution and expansion. This is an opportunity to do meaningful, hands-on work at a high-growth startup tackling one of higher education's most urgent challenges: helping more students persist from enrollment through graduation.

You’ll join a driven, thoughtful team that values ownership, moves quickly, and cares deeply about building products that make a measurable difference for students.

“EdSights has perhaps the world’s most valuable data set on what college students need to navigate their academic lives.”

- The Washington Post

EdSights is looking for a Sr. Manager, Growth Marketing to shape and own our demand generation program. This is a senior individual contributor role, reporting to the Head of Marketing, for a hands-on operator who thrives at the intersection of strategy and execution.

As an early marketing hire, you will be responsible for building EdSights’ growth marketing engine. You'll determine which channels we bet on, design and launch the experiments that prove them out, and build the repeatable systems that scale qualified pipeline and revenue in close partnership with Sales and RevOps.

• Design, build, and execute multi-channel campaigns targeting our ideal customer profile, experimenting across owned channels, paid and organic social, search, industry partnerships, and ABM tactics to find what drives repeatable pipeline

• Analyze campaign performance data to double down on what's working and quickly deprioritize what's not

• Partner with RevOps to develop the signals to surface high-intent accounts to the BDR team in a format they can act on immediately

• Work closely with Sales to identify and prioritize target accounts based on ICP fit, intent, and pipeline potential; align on campaign strategy and follow-up processes to ensure strong pipeline conversion

• Oversee and optimize website performance, including conversion rates and qualified inbound traffic

• Develop and maintain reporting frameworks that connect marketing activity to revenue outcomes; Track key indicators including pipeline and revenue contribution

• Manage campaign budget across channels, monitor ROI, and make spend allocation decisions grounded in performance data and testing priorities

• Align EdSights' demand generation strategy to our overall growth strategy, in partnership with the Head of Marketing

• Regularly report on campaign results and pipeline impact to Head of Marketing and GTM leadership

• 4-6+ years of B2B demand generation experience, preferably at a growth-stage SaaS company

• Data-driven & operationally rigorous: you bring deep experience running demand generation and you measure everything

• Proven track record of building and scaling campaigns that directly source pipeline and revenue

• Deep experience collaborating with Sales to fuel growth as a coordinated GTM team

• Hands-on builder who thrives with ambiguity — you don't wait for a playbook to exist, you write it; not afraid to experiment, test new ideas, and iterate quickly

• Proficiency with marketing automation and CRM systems, ideally HubSpot (marketing automation, workflows, lead scoring, reporting) and Salesforce (CRM, pipeline reporting, lead routing)

• You actively use AI tools to move faster and produce better work

• Ability to work independently and thrive in a fast-paced, remote environment

• Experience in EdTech, higher education, or selling into college/university buyers

• Familiarity with intent data platforms and how to operationalize signals for BDR outreach

• Prior experience as an early marketing hire or in a founding growth role where you built programs from scratch