Experience Marketing Manager Wellbeing &Small Domestic Applicant

Thailand·Bangkokmid

MarketingMarketing Manager

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Quick Summary

Key Responsibilities

Create insight-based Experience Value Propositions (EVPs) for new BA APAC-specific launches, and support Group Experience Marketing with regional input for Global launches and experience development.

Requirements Summary

Bachelor Degree or Mater Degree holder 5-7+ year’s professional experience in consumer-driven companies in either product, marketing, or business development functions with proven results,

Technical Tools

MarketingMarketing Manager

Responsibilities

~2 min read

→Create insight-based Experience Value Propositions (EVPs) for new BA APAC-specific launches, and support Group Experience Marketing with regional input for Global launches and experience development.
→Capture category needs and consumer insights specific to WB &SDA APAC and help develop consumer-centric and innovative experiences in alignment with the PL vision, brand strategies, communication platforms, and sustainability targets.
→Work with BA Product Line (commercial), Group Product Line (innovation), R&D, and Design to ensure that Group-led range laddering is supported by strong, relevant claims.
→Brief in & review Commercial Launch deliverables (the what) to ensure impactful and differentiated marketing assets and securing red thread within marketing launch toolbox for launches.
→Work cross-functionally to secure launch excellence towards target audiences.
→Work with Commercial Areas PL and Consumer Marketing Activation to enable execution of competitive PACS launches delivering on our commercial objectives, in line with the Master Marketing Plan
→Ensure full alignment with Product Line and R&D on execution through joint checkpoints.
→Work with Legal to validate and approve Claims and provide feedback to Group EXM and Group Product Line (innovation).
→Contribute to the consolidate input from BA Experience Marketing into the Innovation Triangle team and Innovation process.
→Support the Events team to ensure that our storytelling and experiences come alive at key events.
→Drive local partnership relations (ex with P&G) and ensure markets are following the agreed activations.

You will be based in our regional office in Bangkok, Thailand.

Requirements

~1 min read

Bachelor Degree or Mater Degree holder
5-7+ year’s professional experience in consumer-driven companies in either product, marketing, or business development functions with proven results, with international exposure.
Experience in FMCG is considered as a plus
Consumer insights
Team player with strong communication skills
Project management skills
Ability to manage different stakeholders
Fluency in English; regional language skills are a plus.