Personalization Specialist

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Requirements Summary

Bachelor’s degree in Marketing or Communications 3-5 years of professional experience (preferably in email marketing or other marketing/communications roles) Required skills, knowledge,

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Join the Aviation and Aerospace vanguard!

Step into a dynamic role with Embry Riddle Aeronautical University, where innovation meets opportunity. Be part of a leading institution that’s at the forefront of aviation, aerospace, and STEM education. We offer an exciting environment, cutting-edge projects, and the chance to influence tomorrow. Ready to make a difference? Take flight with Embry-Riddle and explore this diverse career opportunity today.

Write static and dynamic content and build email communications to create personalized experiences for diverse prospective student audiences, including traditional, adult, transfer, international, and military students
Optimize and manage dynamic content using conditional logic, AMPscript, and HTML
Recommend and implement email communication strategies
Develop policies and best practices for prospect student population segmentation
Work with the Marketing CRM Analysts to assess the current usage of system data to determine areas for improvement, as well as the implementation of Salesforce Education Cloud
Accountable for recommending the best ways for Enrollment Management (EM) to use email segmentation
Analyze audience performance metrics, identify under-performing segments, diagnose root causes, and implement enhancements to improve the overall ROI of marketing efforts
Maintain detailed records of dynamic content versions and create new version catalogs for each academic year in Sharepoint

Requirements

~1 min read

Bachelor’s degree in Marketing or Communications
3-5 years of professional experience (preferably in email marketing or other marketing/communications roles)

Demonstrated expertise in writing and editing static and dynamic email content with an eye for detail
Experience with building dynamic content logic rules to create personalized email/SMS experiences
Strong technical and data interpretation skills with experience analyzing key performance metrics
Experience Salesforce, Marketing Cloud, & Microsoft Applications; AMPscript experience is highly preferred

To submit your application for this opportunity, please visit the Embry-Riddle Career Site and search for requisition number R312079. Please attach all relevant materials to your application when you apply online. Complete submissions include:

Cover letter
Resume
Contact information for at least three professional references (please note that references may be contacted as part of the interview/screening process)

Current Embry-Riddle employees: Please apply directly through the ERAU Employee Hub Central application within Workday.

Embry-Riddle is committed to fostering a workplace where all individuals are valued and respected. We strive to ensure that all faculty, staff, and students are treated fairly and provided equal opportunities for employment, advancement, compensation, training, and other benefits of employment. Embry-Riddle makes employment decisions — including hiring, promotions, compensation, and other terms of employment — based on individual merit, qualifications, and abilities. Embry-Riddle is strongly opposed to discrimination and harassment, and such behavior is prohibited by university policy. Embry-Riddle does not discriminate on the basis of race, color, national origin, sex, disability, veteran status, predisposing genetic characteristics, age, religion, or pregnancy status, or any other status protected by federal, state, or local law, in its employment, educational programs, admissions policies, financial aid, or other school-administered programs or activities. For further information, please visit our website.

Embry-Riddle is not seeking assistance from staffing or recruitment agencies. All agencies are directed to contact eraujobs@erau.edu and should not reach out to hiring managers or staff.