Emma Sleep20d ago

Senior Product Category Manager

Manila,ManilaPermanent – Full Timesenior

OtherCategory ManagerProcurement & Purchasing

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Overview

Ready to lead, disrupt and reinvent the sleep industry? We are Emma – The Sleep Company. Founded in 2015, we’ve become the world’s largest D2C sleep brand,

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OtherCategory ManagerProcurement & Purchasing

Ready to lead, disrupt and reinvent the sleep industry?

We are Emma – The Sleep Company. Founded in 2015, we’ve become the world’s largest D2C sleep brand, available in over 35 countries with more than 25 stores across Europe. Recommended by leading consumer associations in EMEA, APAC, and the Americas, we develop the best sleep comfort products that empower our customers to awaken their best every day.

At Emma, we are a community of smart, driven people, united by a strong culture of collaboration, teamwork, and knowledge sharing. We think big, take ownership, and are empowered to drive meaningful impact. Through hands-on experience, mentorship, and continuous learning, we drive our own growth and learning. With Emmies from over 60 nationalities and offices across multiple regions, our diverse perspectives enrich our workplace culture. Ready to shape the future of sleep with us? Let’s make it happen!

Own the regional portfolio strategy across APAC, defining where to play and how to win across positioning, product opportunities, pricing, promotions, and distribution channels

Translate consumer, market, and business insights into clear product strategies and actionable product briefs

Partner with global R&D teams to initiate new product development, including defining target consumers, business cases, and key product specifications

Define product marketing direction by guiding core messaging, claims, and asset requirements in collaboration with marketing teams

Lead end-to-end regional product launches, from ideation and consumer validation through to market rollout

Drive consumer and product research initiatives to continuously refine product, pricing, and positioning strategies

Own portfolio lifecycle management across the region, including product launches, upgrades, and phase-outs

Lead high-impact strategic projects to improve category performance, including P&L, product ratings, and portfolio efficiency

Bachelor’s degree in Business, Marketing, Economics, or related field

7+ years' of experience in product management, portfolio strategy, consumer insighting or category leadership

Proven expertise in 4P strategy development and execution

Strong analytical skills and commercial acumen with ability to interpret consumer insights and market trends

Demonstrated success in stakeholder management: leading cross-functional and regional projects and product launches

Excellent communication and stakeholder management skills

Deep understanding of consumer behavior, segmentation, and positioning