Product Marketing Manager

United StatesRemotemid

MarketingMarketing Manager

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Quick Summary

Overview

Role Overview The Marketing team is looking for a talented Product Marketing Manager to help convey the benefits of the Encourage program for Educators and Students.

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MarketingMarketing Manager

What We Offer

~1 min read

✓Understand the competitive marketplace and the differentiators our products offer by comparison, with a full understanding of the college and career planning market

✓Develop and refine buyer personas for our product and services

✓Cultivate subject-matter expertise on Encourage products and our use cases, enabling Sales, Product, and the rest of the Marketing team with subject matter knowledge, as well as FAQs and internal resources

✓Collaborate with VP of Encourage Marketing to develop seasonal go-to-market plans and drive their execution

✓Develop content, positioning statements, target personas for use in email campaigns, website copy, marketing collateral, and sales presentations

✓Understand and support our Partnerships and other client-facing teams, training them on the problems our products address in the market, keeping their knowledge up to date, and developing internal and external tools

✓Collect feedback from the market and market-facing teams to inform product positioning and innovation

✓Work closely with Product Management on new product releases and lead product launch activities

✓Represent Encourage in person and/or virtually at industry conferences, partner meetings, client visits, school and district demos, focus groups, and other priority events. Anticipated travel is 10% - 20%.

Bachelor's degree and at least seven years of relevant experience
Minimum five years of experience in B2B marketing
Experience from a high-tech SaaS company, education tech industry experience preferred
Experience with go-to-market planning and execution
Working knowledge of the Pragmatic Marketing approach, with direct experience preferred
Experience providing industry-level messaging & positioning and clearly articulating value and differentiation
Experience working closely with field sales teams both to deliver content and to gather feedback
Experience with Salesforce Sales Cloud, Marketing Cloud, or a similar CRM/marketing automation platform
Excellent communication skills, including writing and presenting
Ability to execute multiple projects simultaneously and complete projects with tight deadlines
Ability to think creatively while making decisions based on data
Motivated self-starter who thrives in fast-paced environment
Teamwork skills a must, proven ability to manage external resources and collaborate with other functions in the company
Successful candidates will be required to complete and pass a CLEAR™ identity verification as part of the pre-employment screening process
- CLEAR™ Candidate FAQ

The annual base salary range for this exempt position is $120,000 - $140,000 and reflects the midpoint through maximum of the established range for this role. Encoura establishes compensation using national market data, internal equity considerations, and organizational budget factors to ensure fairness and consistency across the organization. Certain roles may also be eligible for variable compensation in addition to base salary.

Employees in this role are eligible for Encoura’s comprehensive benefits package, which includes health insurance, retirement contributions, paid time off, and other programs that support employee well‑being.

About  Us

Encoura’s mission is to empower students and institutions to create meaningful connections so everyone can make the most informed decisions to achieve their goals. Since 1972, the Company has evolved its products and services to better represent the link between students and higher education institutions and to create the highest probability of student success. 

Encoura’s expertise now spans enrollment, research, marketing, student success, and advancement and provides an unmatched combination of higher education experience and innovative solutions for colleges and universities. The Company also offers Encourage® — the nation’s largest free college and career planning program used by millions of high school students and educators nationwide. 

It is the policy of the Company to provide equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information. All applicants must be eligible to work in the U.S. 

Encoura endeavors to make reasonable accommodations for applicants with disabilities and disabled veterans pursuant to applicable federal and state law. If you are an individual with a disability and require reasonable accommodation to complete any part of the application process or are limited in the ability and need an alternative method for applying, please contact the Talent Team. 

Applicants from California, please review the CA HR Privacy Notice. 

To review our privacy policy, please click this link: https://encoura.org/privacy-policy/ 