Growth Marketing Manager

Endor Labs is building the premium Application Security platform for the software development revolution. Modern software is complex and dependency-rich, making it increasingly difficult to pinpoint the risks that truly matter. Endor Labs solves this challenge by building a call graph of your entire software estate—enabling teams to clearly identify, prioritize, and fix critical risks faster. 

Trusted by companies that are one or one hundred years old, Endor Labs secures code whether it was written by humans or AI, and whether it's 40-year old C++ code or cutting edge Bazel Monorepos. Endor Labs was founded by serial entrepreneurs Varun Badhwar and Dimitri Stiliadis, and is backed by leading VC firms such as Dell Technology Capital, Lightspeed, and Sierra Ventures.

You are an AI native B2B SaaS demand gen leader who has built an inbound engine, targeting highly technical buyers, before. You think in funnels, not channels. You are an expert in all aspects of technical SEO. A significant increase in inbound is necessary to achieve our growth goals but you also understand that B2B inbound is about the quality of pipeline, not the volume of leads. Sound interesting? Let’s talk if you want to be part of the next big leap in security innovation!

• Website strategy and conversion optimization:
  • You will own its architecture, page flow, conversion paths, forms, CTAs, and ongoing A/B testing. Product Marketing creates the messaging and substance; you own how it converts.
• Organic search and AEO / LLM visibility
  • You will own SEO/AEO end-to-end — technical, on-page, content strategy, programmatic pages, internal linking — and our visibility in LLM-driven search (ChatGPT, Claude, Perplexity, Gemini AI Overviews)
• Content distribution and editorial calendar
  • Partner with the Director of Product Marketing to deploy content created from the message house across the inbound funnel — and identify gaps that need to be created. PMM produces; you deploy strategically and request what does not yet exist.
• Paid demand capture
  • Google Ads, LinkedIn intent campaigns, retargeting, paid placements on review sites (G2, Capterra), and similar conversion-oriented paid channels. You will own budget allocation, attribution, optimization, and channel ROI accountability.
• Inbound funnel reporting and conversion scoreboard
  • You own the metrics. You report weekly. Leading indicators (traffic quality, paid efficiency, page conversion) feed into the headline metric: inbound-sourced SALs, opportunities, and end-to-end conversion rates.

What You Bring to the Table

• 5+ years of B2B SaaS demand gen / growth marketing experience
• Demonstrated ownership of an inbound funnel that materially drove pipeline at a Series B–C company or equivalent stage.
• Deep SEO chops — technical, on-page, and content strategy — with a credible point of view on AEO / LLM visibility.
• Hands-on paid acquisition experience across LinkedIn, Google, and conversion-focused channels; comfortable owning budget and ROI.
• Lifecycle and nurture program experience in HubSpot
• Strong analytical foundation: can build a pipeline forecast model and defend it to a CFO.
• Editorial judgment — can shape an editorial calendar and brief writers/PMM on what is needed
• Revenue mindset: you have held & exceeded a pipeline number 
• Strong partnership skills with the rest of Growth Marketing, Product Marketing, Sales, Sales Ops, and Product Engineering.
• A perpetual learning mindset, opinionated on what we are doing and always open to exploration

What Makes Us... Us

• Go to extraordinary lengths to distinguish ourselves through world-class work.
• Prioritize quality over speed, and speed over scope.
• Desire to work with deeply kind, mission-driven people.
• Strive to make the complex simple.
• Use first principles to debate ideas, test assumptions, and make decisions.
• Seek the truth by putting data above opinions.
• Assume good intent and give tactical feedback to help each other get better.
• Hold no ego—when our customers win, we all win.