Head of Marketing (B2B iGaming)

We are looking for a creative, strategic, and results-driven Head of Marketing to lead and elevate our global brand presence and growth strategy. Reporting directly to the Chief Commercial Officer (CCO), you will be responsible for shaping and executing the company’s end-to-end B2B marketing strategy, driving lead generation, overseeing multi-channel campaigns, and managing our full offline and digital event presence.

This role is ideal for an experienced B2B marketing leader in the iGaming industry who can take full ownership of marketing budgets and operations, manage cross-departmental collaboration, build memorable trade show experiences, and significantly boost the company’s market share in a highly competitive market.

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  Lead, develop, and execute a comprehensive global B2B marketing strategy aligned with commercial priorities and growth objectives.

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  Manage and allocate the global marketing budget to achieve maximum ROI across brand, lead acquisition, and engagement activities.

• Plan and execute full-cycle participation in major iGaming expos and industry events globally (e.g., ICE Barcelona, iGB Live, SBC Summit, SiGMA).

• Plan, coordinate, and execute integrated B2B campaigns across digital, email, social, PR, and partner channels.

• Collaborate with Sales and Product teams to align marketing initiatives with lead generation, customer acquisition, and revenue goals.

• Design targeted account-based marketing (ABM) campaigns to attract key operators and platform partners.

• Manage relationships with iGaming media outlets, PR agencies, and event organizers to secure interviews, panel speaker slots, press releases, and thought leadership coverage.

• Coordinate joint marketing initiatives and co-branding campaigns with partners, platforms, and clients.

• Oversee the creation and upkeep of high-converting commercial decks, product one-pagers, game trailers, interactive demo pages, and promotional toolkits.

• Ensure all sales collateral accurately reflects product roadmaps and brand excellence.

• Drive B2B content and social media presence across LinkedIn, X (Twitter), YouTube, Telegram, and specialized iGaming platforms.

• Build engagement with C-level executives, operators, and industry decision-makers through tailored video content, product updates, and insightful articles.

• Oversee website updates, UI/UX improvements, SEO optimization, and content updates in collaboration with design and web development teams.

• Ensure high-conversion landing pages for new game releases, corporate announcements, and recruitment campaigns.

• Lead and mentor the marketing team and external vendors.

• Track marketing metrics (CAC, ROI, brand awareness, internal engagement, pipeline influence) and present performance reports to executive leadership.