Marketing Specialist - Direct Mail (Hybrid)

We are interested in every qualified candidate who is eligible to work in the United States. However, we are not able to sponsor visas or take over sponsorship at this time. 

Enova is seeking a data-driven Marketing Specialist for the Consumer Direct Marketing team. This role is central to our growth strategy, driving how we acquire and retain customers through Direct Mail marketing. In this role, you will drive the success of the consumer Direct Mail programs by managing data flows, campaign schedules, and performance reporting. Your work will optimize campaigns, enhance targeting strategies, and collaborate with vendors and cross-functional teams.

• →Manage day-to-day execution of consumer acquisition and portfolio Direct Mail programs, including data flows, performance reporting, campaign scheduling, and cost tracking.
• →Implement and evaluate creative and targeting tests; clearly communicate insights and recommendations to stakeholders.
• →Track and optimize campaign performance, recommending growth strategies and identifying data trends to inform decisions.
• →Partner with external vendors (data providers, print partners) to ensure high-quality execution and continuous optimization. 
• →Collaborate cross-functionally with Business Intelligence, Data Science, and Marketing Analytics to improve reporting, unlock insights, and drive program performance. 

• 3+ years of experience in Marketing or Business roles (e.g., Strategy, Planning, Operations).
• Experience managing direct mail or comparable customer marketing channels (e.g., email, digital marketing, lifecycle marketing).
• Experience using A/B testing and performance data to optimize marketing campaigns and improve results.
• Demonstrates exceptional attention to detail, ensuring accuracy and consistency across all campaigns. 
• Critical thinker who proactively identifies problems and proposes solutions to improve processes and campaign performance. 
• Strong analytical skills with experience in data analysis to identify trends and make recommendations; proficiency in Excel and visualization tools, such as MicroStrategy or Tableau, is preferred.
• Excellent project management skills with the ability to create, follow, and communicate timelines effectively.
• Proven ability to communicate, collaborate, and influence across multiple functional teams (e.g., Strategy & Operations, Analytics, Creative Teams, Vendor Partners).
• Strong presentation skills with a track record of presenting complex ideas and translating data into clear insights for key stakeholders. 
• Creative thinker capable of generating innovative solutions to customer challenges.

Enova International is a leading financial technology company that provides online financial services through our AI and machine learning-powered Colossus™platform. We serve non-prime consumers and businesses alike, while offering world-class technology and services to traditional banks—in order to create accessible credit for millions. 

Being a values-driven organization is at the core of Enova’s success. We live our values by listening to our customers, challenging assumptions, thinking big, setting high expectations, and hiring and developing the best. Through our values and our commitment to making Enova an awesome place to work, we maintain an environment of inclusion and culture where our employees can thrive. You can learn more about Enova’s values and culture here. 

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