Paid Social Specialist

United States·Burbankmid

MarketingPerformance Marketer

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Quick Summary

Key Responsibilities

campaign launches, budget management, bid management, analytic tracking and reporting, and optimizations. Identify,

Technical Tools

MarketingPerformance Marketer

Position: Paid Social Specialist
Location: Burbank, California
Annual Salary: 70.000 – 85.000

Description:

Entravision’s US Digital business unit is quickly growing its digital agency service business and is looking for a Sr Campaign Manager Facebook, LinkedIn and TikTok Ads to help execute their client’s paid social media efforts.

Our ideal candidate has a passion for and past experience in paid social media. We’re seeking someone with an entrepreneurial spirit, has strong attention to detail, is a self-starter who isn't afraid of taking initiative , and excited about helping clients meet their goals and objectives through strategic executions and analysis.

Responsibilities

Perform daily management of paid social media campaigns which include: campaign launches, budget management, bid management, analytic tracking and reporting, and optimizations.
Identify, research and determine best course of action to execute on clients marketing goals through paid social media opportunities
Report on various client’s paid social media campaigns and understand what performed well and how campaigns can be optimized efficiently
Help guide creative based on performance and results if required
Monitor and proactively optimize on-going campaigns for various clients
Support your team on how to become better paid social campaign managers and teach them how to identify clients’ goals and work to achieve them.
Keep up with the latest policies and innovations in paid social media tactics and feature releases in Meta Business Manager and TikTok Business Manager
Ensure all deliverables meet our service level agreements

Qualifications

3-4 years of relevant, diverse media experience with a strong knowledge of online media – including media properties, online advertising, paid search, paid social, ad-serving systems, programmatic buying and/or media integration.
Exhibit strong attention to detail and comprehensive follow through
Possess above-average math skills, analytically strong with proven ability to demonstrate data interpretation capabilities
Proven experience creating and implementing offline media, social media / real-time marketing campaigns
Experience optimizing or reporting on social media paid advertising campaigns including Facebook, Instagram, TikTok, LinkedIn.
Work efficiently, are dependable and have an entrepreneurial spirit.
Team player who helps contribute wherever needed
Ability to thrive in fast paced, dynamic environment
Facebook Blueprint Media Buying Professional Certification required by month 3 of employment

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
Entravision Communications Corporation participates in the E-Verify system operated by the US Department of Homeland Security and the Social Security Administration and will use E-Verify to confirm work eligibility for all new hire employees.
Entravision Communications is an Equal Opportunity Employer.
We encourage women and minorities to apply.