Head of Marketing

Ether.fi is an innovative, rapidly growing crypto-native financial platform on a mission to put users in control of their wealth—making it easy to save, earn, and spend crypto. Positioned as a leading decentralized finance (DeFi) bank, ether.fi offers a fully integrated, non-custodial suite of products—Stake, Liquid, and Cash—that bridge crypto utility with real-world convenience.

With over $3B in assets under management and a lean, agile team of 25+, we’re building sustainable, secure, and scalable financial infrastructure to onboard the next billion users to crypto. Our offerings include liquid staking, automated yield strategies, and crypto-native payment solutions like credit cards, enabling a comprehensive decentralized banking experience.

As we continue to scale, we’re actively hiring talented, mission-driven individuals who want to shape the future of finance from the ground up.

Learn more at ether.fi.

We are hiring a Head of Marketing to build our marketing function from the ground up. In this role, you will lead our marketing efforts and drive ether.fi’s growth and brand presence across de-fi and beyond. You will oversee the development and execution of comprehensive marketing strategies to elevate Ether.fi’s profile, foster ecosystem growth, and support the successful launch of our cutting-edge products. You will collaborate closely with internal teams, partners, and the community to create impactful campaigns that align with our strategic goals and resonate with diverse audiences.

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  Develop and execute long-term marketing strategies that align with Ether.fi’s vision, growth objectives, and ultimately our TVL.

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  Shape Ether.fi's brand narrative and positioning within the blockchain and DeFi space.

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  Drive user acquisition, engagement, and retention across ether.fi’s products

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  Utilize campaigns, events, conferences, and content marketing to drive product adoption and revenue growth.

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  Analyze and measure the effectiveness of marketing campaigns using data-driven insights to optimize future strategies.

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  Develop and execute a community marketing strategy that leverages platforms such as blogs, Discord, Twitter and other relevant channels.

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  Establish ether.fi as a thought leader through brand marketing initiatives, including sponsorships, events, and partnerships.

• Hands on experience in B2C performance marketing roles within DeFi or a transferable environment

• Proven track record in developing and executing successful marketing campaigns, including user acquisition and product adoption.

• Strong understanding of blockchain technology, DeFi, and the broader cryptocurrency landscape.

• Experience in cross-functional collaboration.

• Excellent analytical, strategic, and communication skills with the ability to make data-driven decisions.

• Passion for web3 technology and a deep understanding of its potential impact on the future of finance and technology.

• A good eye for design and past design experience would be a plus