About Fam (previously FamPay)
Fam is India’s first payments app for everyone above 11. FamApp helps make online and offline payments through UPI and FamCard. We are on a mission to raise a new, financially aware generation, and drive 250 million+ young users in India to kickstart their financial journey super early in their life.
We’re reimagining how the next generation experiences fintech—going beyond payments to build a lifestyle brand that blends money, identity, and everyday experiences into one seamless, intuitive journey.
Founded in 2019 by IIT Roorkee alumni, Fam is backed by some of the most respected investors around the world like Elevation Capital, Y-Combinator, Peak XV (Sequoia Capital) India, Venture Highway, Global Founder’s Capital and the likes of Kunal Shah, Amrish Rao as angel investors.
About this Role :-
As a Product Analyst, you will play a key role in helping the team make data-driven product decisions. You will work closely with product managers, designers, and engineers to analyze user behavior, identify growth opportunities, and uncover actionable insights that improve the overall product experience. This role is ideal for someone who is curious, analytical, and excited to translate data into meaningful product impact in a fast-paced consumer tech environment.
Partner with PMs to define the right success metrics and measure what matters.
Write efficient SQL queries to dig into large datasets and answer tough questions.
Analyze user behaviour to uncover opportunities, friction points, and growth levers.
Turn raw data into clear, actionable insights - not just pretty dashboards.
Be the voice of the customer- conduct user research, prototype testing with PM oversight.
Share findings with product, design, and engineering teams in simple, compelling ways.
Build lightweight dashboards/reports where needed for visibility.
Stay curious: proactively spot anomalies, trends, and untapped opportunities.
1–3 years in product/data/Business analytics, BI, or similar.
Bachelor's degree in a quantitative field (Engineering, Economics, Stats, Math, etc.).
Strong SQL skills - you should be comfortable writing advanced queries on large datasets.
Hands-on with tools like Mixpanel, Metabase, Amplitude, Tableau or Looker.
Solid grasp of statistics: A/B tests, cohorts, funnels, significance testing.
Clear communicator who can turn complex analyses into simple, actionable insights.
A curious problem-solver who loves going deep into data.
Experience in B2C, fintech, consumer apps, or fast-paced startups.
Comfort with advanced analysis.
Familiarity with experimentation frameworks and growth analytics.
Experience with large-scale databases (ClickHouse, BigQuery, Redshift, etc.).
Ability to understand product flows, funnels, and technical concepts and explain them to both product and engineering teams.
Join a high-ownership team where your analyses will directly influence product strategy for a rapidly scaling consumer platform.
You’ll gain hands-on exposure to real product problems, experiment with modern analytics tools, and learn how top teams drive growth through data.
Get creative freedom and room to experiment.
Collaborate with a team that values bold ideas and good vibes.
Access to the latest tools, resources, and inspiration to grow your craft.
Be part of a people-first organisation that prioritizes employee well-being, growth, and ownership backed by best-in-class perks, a supportive culture, and an environment designed to help you do your best work.
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