Sr. Director, Ecommerce, Robotics

Faraday Future is a California-based technology company focused on the design, engineering, and development of intelligent, connected electric vehicles and related artificial intelligence–enabled technologies.

Founded in 2014, the Company’s mission is to disrupt the automotive and technology industries by creating user-centric, technology-first experiences. The Company, together with its controlled subsidiaries, operates across multiple technology-driven areas, including AI electric vehicles, robotics, and its crypto business (AIXC), all under its upgraded Global EAI Industry Bridge Strategy, marking the beginning of a new chapter in AI mobility and Web3 integration. The Company aims to leverage the latest technologies and world’s best talent to realize exciting new possibilities across all of these lines. Faraday Future’s automotive business exemplifies its vision for luxury, innovation, and performance, while its FX strategy aims to introduce mass production models equipped with state-of-the-art luxury technology derived from the FF brand, targeted towards a broader market with middle-to-low price range offerings. FF’s Robotics business extends this vision into intelligent embodied AI, building a new generation of consumer and commercial robotics products that connect seamlessly with FF’s broader AI mobility ecosystem. FF is committed to redefining mobility through AI innovation. Join us in shaping the future of intelligent transportation and technology by creating something new, something connected, and something with a true global impact.

The Sr. Director, Ecommerce, Robotics owns FF’s direct-to-user digital storefront for the Robotics business – the website, configurator, checkout, and post-order journey. Reporting to the UES Leader, this role is accountable for digital revenue, conversion rate, and digital user experience, and is the system owner for the platform that every other UES channel ultimately routes into.

• →Ecommerce P&L:
  Own digital storefront revenue, conversion, AOV, and gross margin for Robotics; deliver the annual ecommerce operating plan.
• →Site & Configurator:
  Lead the Robotics product detail experience, configurator, comparison tools, and checkout flow, partnering with Product, Design, and Engineering.
• →Conversion Rate Optimization:
  Run a continuous experimentation roadmap (A/B and multivariate) covering merchandising, pricing presentation, finance options, and checkout.
• →Personalization & AI:
  Deploy AI-driven personalization across the site, including recommendation, dynamic content, and conversational commerce surfaces.
• →Pricing, Promotion & Finance:
  Partner with Finance and Product to manage pricing presentation, promotional architecture, trade-in, and consumer financing offers.
• →Order, Fulfillment & Returns:
  Own the digital order experience end-to-end with Operations and Service, including delivery promise, status communication, and returns.
• →Platform & Tech Roadmap:
  Set the multi-year ecommerce platform roadmap; evaluate and own decisions on commerce platform, CMS, payment, fraud, and analytics.
• →Cross-Channel Routing:
  Define how digital intent is routed to FF Par, Direct Sales, Content Commerce, and Community channels for high-consideration purchase paths.
• →Analytics & Reporting:
  Own a single source of truth for digital funnel metrics; partner with Acquisition and User Operation on attribution and lifecycle reporting.
• →Team Leadership:
  Build and lead a multi-disciplinary ecommerce team across product, merchandising, operations, CRO, and analytics.

• Experience:
  10+ years in ecommerce / digital DTC leadership for premium or high-consideration consumer products.
• Education:
  Bachelor’s degree in business, computer science, marketing, or related discipline.
• Revenue Track Record:
  Demonstrated ownership of a digital storefront with USD $50M+ in annual revenue.
• Platform Experience:
  Hands-on experience with major ecommerce platforms (e.g., Shopify Plus, Salesforce Commerce Cloud, custom headless stacks) and CMS / CDP integrations.
• Analytics:
  Strong CRO and analytics chops; comfortable defining experiment design and reading results.
• Leadership:
  Track record leading cross-functional ecommerce teams of 15+ across product, ops, and merchandising.

• Experience launching configurator-driven, high-ASP hardware or vehicle ecommerce.
  • Experience operating ecommerce across both US and Greater China platforms.
  • Familiarity with AI-native commerce surfaces (conversational commerce, agentic checkout).
  • Background integrating consumer financing and trade-in into the digital storefront.

($150,000-$220,000 DOE), plus benefits and incentive plans