Senior Marketing Manager

Set overall vision and strategy, priorities to enable the development and execution of marketing success

Lead and drive innovative marketing strategies and programs to maximize brand and events awareness

Insight discovery for marketing campaigns and initiatives, as well as a strong understanding of the market trends within the industry

Collaborate with internal teams and external stakeholders to create written, graphic, and video content

Brainstorm ideas and manage the full range of business-oriented marketing activities, including emails, website updates, social media content creation, partnerships, brochures, and additional collateral

Develop and monitor the content for EDMs and social media channels

Handle all marketing materials for several teams across the business, including our partnerships and speakers teams

Accountable for implementing marketing activities in accordance with the marketing plan

Develop measurements to evaluate marketing activities and budget management

Responsible for campaign budget management to ensure all campaigns meet the targeted forecasts

Develop and implement internal and external communication plans

Drive effective communications with all FinTech partners, to strengthen relationships with key partners and build relationships with new partners

Always bring your new ideas on how to increase the engagement rate from our community

Act as a problem solver, manage and supervise a team of 2-3

Perform any other duties as assigned by the management

Open-minded and excited to learn new trends and technologies

Enjoy working in a fast-paced company, and am willing to learn

Willing to take ownership, also support your team and management

You are a challenge taker as well as a problem solver

Bachelor degree in Marketing / Journalism / Public Relations or related field

8+ years of experience in Marketing/ Communications/ Public Relations or related field

Working experience in startups/ small teams in the Fintech or Event industry is a big plus

Proficient in both English and Chinese, with strong skills in speaking and writing

Great leadership skills

A high degree of autonomy and responsibility, while still working really well in a team

Excellent project management and organizational skills, with the ability to manage, coordinate, and deliver multiple projects to deadlines and work under pressure

Creative mindset and able to implement effective marketing strategies

Have a strong interest in both Digital and Content marketing as well as the world of FinTech

A strong understanding of global marketing trends and knowledge of China Marketing is a big advantage

Working experience with online and offline campaigns, integrated campaigns that can be digital, print, broadcast, events, etc.

Experience with digital analytical tools, CRM systems, design software, and all social media channels, email marketing

Proficient in both English and Chinese, with strong skills in speaking and writing