Marketing Analyst

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Data AnalystData

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Quick Summary

Key Responsibilities

Conduct detailed analyses to support product strategy, pricing decisions, and retention initiatives. Analyze customer behavior, product performance,

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Data AnalystData

Join a team that puts its People First! As a member of First American’s family of companies, First American Home Warranty offers a wide range of home warranty products and services to home sellers, buyers and agents. Since 1889, First American (NYSE: FAF) has held an unwavering belief in its people. They are passionate about what they do, and we are equally passionate about fostering an environment where all feel welcome, supported, and empowered to be innovative and reach their full potential. Our inclusive, people-first culture has earned our company numerous accolades, including being named to the Fortune 100 Best Companies to Work For® list for eleven consecutive years. We have also earned awards as a best place to work for women, diversity and LGBTQ+ employees, and have been included on more than 50 regional best places to work lists. First American will always strive to be a great place to work, for all. For more information, please visit www.careers.firstam.com.

We are seeking a data-driven Marketing Analyst with 3–5 years of experience to support product strategy and customer retention initiatives. This role will combine analytical rigor with business insight to evaluate pricing performance, customer behavior, campaign effectiveness, and product trends. The ideal candidate is comfortable working with large datasets, building actionable analyses in Python and/or SQL, and translating findings into clear recommendations for cross-functional stakeholders.

Responsibilities

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Conduct detailed analyses to support product strategy, pricing decisions, and retention initiatives.

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Analyze customer behavior, product performance, and market trends to identify growth and retention opportunities.

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Develop pricing analyses, segmentation models, and performance reporting to improve profitability and competitiveness.

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Partner with marketing, product, finance, and leadership teams to evaluate offers, campaigns, and retention strategies.

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Build and maintain dashboards, reports, and analytical models using Python, SQL, and BI tools.

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Perform deep-dive analyses on churn, customer lifetime value, conversion, pricing elasticity, and campaign ROI.

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Design and measure tests to assess pricing changes, promotional strategies, and retention programs.

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Synthesize complex data into clear business recommendations and executive-ready presentations.

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Support forecasting, scenario modeling, and ongoing performance monitoring across key products and customer segments.

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Ensure data quality, consistency, and accuracy across analyses and reporting.

Bachelor’s degree in Marketing, Economics, Finance, Statistics, Data Analytics, Business, or a related field.

Nice to Have

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Experience in financial services, insurance, banking, lending, fintech, or other regulated industries.

Familiarity with customer lifecycle analysis, churn modeling, A/B testing, and segmentation.

Experience supporting product strategy or go-to-market decisions through quantitative analysis.

Working knowledge of statistical methods, forecasting, or predictive modeling.

Requirements

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First American will consider for employment all qualified applicants, including those with arrest or conviction records, in a manner consistent with the requirements of applicable state and local laws (e.g., the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act).

First American intends to conduct a review of an applicant’s criminal history in connection with a conditional offer. First American reasonably believes that a criminal history may have a direct, adverse and negative relationship with the following material job duties for this position potentially resulting in the withdrawal of the conditional offer of employment: handling of confidential, proprietary or trade secret information belonging to First American or its customers, administrating or facilitating financial transactions, and the ability to meet customer-imposed criminal history requirements.

What We Offer

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By choice, we don’t simply accept individuality – we embrace it, we support it, and we thrive on it! Our People First culture is inclusive for all employees - not just because it's the right thing to do, but because it's the key to our success. We are proud to foster an authentic and inclusive workplace For All. You are free and encouraged to bring your entire, unique self to work. First American is an equal opportunity employer in every sense of the term.

Based on eligibility, First American offers a comprehensive benefits package including medical, dental, vision, 401k, PTO/paid sick leave and other great benefits like an employee stock purchase plan.