Head of Marketing Data and Analytics- South Bank, QLD

Queenslandexecutive

MarketingMarketing Director

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Head of Marketing Data and Analytics: Turn data into decisions and shape the future of global marketing performance. ABOUT THE OPPORTUNITY...

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MarketingMarketing Director

Head of Marketing Data and Analytics: Turn data into decisions and shape the future of global marketing performance.

About the Role

~1 min read

Are you passionate about turning data into meaningful business outcomes? As Head of Marketing Data and Analytics, you'll lead the vision, strategy, and evolution of marketing data capabilities across a global marketing function. This is a high-impact leadership role focused on creating scalable reporting infrastructure, strengthening data governance, and delivering insights that drive smarter commercial decisions. You'll work closely with marketing, technology, CRM, and data teams to elevate measurement maturity and unlock the full value of marketing performance data.

Own the vision, strategy, and roadmap for marketing data and analytics across the global marketing function
Define and oversee data architecture that enables reliable, scalable, and consistent reporting and insight delivery
Lead the design, development, and governance of marketing reporting solutions, including Power BI
Translate business requirements into analytical models that surface actionable performance insights
Partner with Data Science, Technology, and CRM teams to manage data integrations and pipelines
Ensure data integrity, documentation standards, and consistency across marketing data sources
Develop and maintain marketing data governance frameworks, including data quality standards and access controls
Establish and champion a single source of truth for marketing performance measurement globally
Apply marketing mix modelling, multi-touch attribution, and econometric analysis to improve measurement effectiveness
Translate complex analytics into compelling business narratives for senior stakeholders and leaders
Build capability across marketing teams and support data-driven decision-making
Contribute to a safe, inclusive, and accessible work environment where all Flighties feel welcomed, respected, and supported to thrive

Experience within a marketing environment is highly regarded
8+ years' experience in data, analytics, or business intelligence roles
Strong experience with Power BI and marketing reporting solutions
Bachelor's degree in IT, Computer Science, Marketing, or a related discipline
Expertise in data governance, data quality management, and reporting standards
Experience managing data integrations, pipelines, and data warehouse relationships
Knowledge of marketing mix modelling, multi-touch attribution, and econometric analysis
Advanced stakeholder management, communication, collaboration, and leadership skills
Demonstrated experience developing data strategies, reporting frameworks, and analytics roadmaps