Media Buyer Executive

Media Buyer Executive

Location: Flexible

Type: Full-time

Overview

An execution-focused role responsible for building, launching, QA’ing, and optimising paid media campaigns across Programmatic (DSPs), Meta, and Google PPC. The ideal candidate has 1–2 years’ hands-on experience, strong attention to detail.

Key Responsibilities

Media Strategy Development

• Translate the channel strategy provided by the Head of Media into executable campaign plans (audiences, bids, budgets, formats) per GEO/brand.
• Propose small, data-backed test ideas (creatives, placements, keywords) aligned to quarterly objectives.

Campaign Management

• Build and launch campaigns/ad sets; apply naming conventions, UTM hygiene, and destination checks.
• Traffick creatives (static/HTML5/short video); implement allow/block lists, frequency caps, and brand-safety presets.
• Monitor daily pacing vs. plan; execute optimizations (bids/budgets, negatives, placements) under clear guardrails.

Vendor and Partner Management

• Coordinate with DSP reps/support on trafficking issues as delegated; raise tickets and document resolutions.
• Collaborate with creative partners to ensure spec-correct assets and timely rotations.

Performance Analysis and Reporting

• Oversee daily/weekly performance sheets and dashboards; highlight anomalies and “next actions.”
• Verify S2S postbacks, click IDs, and CAPI/Enhanced Conversions status with seniors; log fixes.

Brand Management

• Enforce platform policies, age-gating, disclaimers, and landing-page/domain hygiene.
• Proactively flag any compliance risks (ad rejections, policy warnings) for swift remediation.

Qualifications

Experience

• Minimum 1–2 years hands-on in paid media operations (agency or in-house).

Skills and Competencies

• Strong execution discipline, QA mindset, and spreadsheet skills (pivots/LOOKUPs).
• Clear written communication and reliable stakeholder updates.

Preferred Qualifications

• Meta, Google Ads, Basic of Voluum/Keitaro/Binom, GA4/Looker, and affiliate backends (e.g., Affilka).