Performance Marketing Manager

We’re looking for a highly analytical, execution-oriented Performance Marketing Associate/Manager to join our Growth team. In this role, you will own the day-to-day management of paid acquisition across a portfolio of Fragile’s merchants—deploying capital, optimizing performance, and driving efficient, scalable growth. 

• →Own paid acquisition performance: Manage and optimize day-to-day performance marketing campaigns across key channels (e.g., Meta, Google) for a portfolio of merchants, with direct ownership over budget allocation and results.
• →Drive CAC efficiency: Continuously identify, test, and scale strategies to reduce customer acquisition cost (CAC) while maintaining or improving volume and quality.
• →Lead Creative Production: Manage a team of creative agencies to help produce direct response-focused ads that fight creative fatigue and drive improved performance over time. 
• →Collaborate with merchants: Work closely with merchant partners to align on goals, share insights, and co-develop strategies to improve marketing performance and overall unit economics.
• →Scale what works: Systematically test new channels, audiences, and creative strategies—then operationalize and scale winning approaches across accounts.
• →Partner cross-functionally: Collaborate with internal teams across creative, data, and operations to improve campaign performance and execution quality.
• →Build playbooks and systems: Contribute to developing repeatable frameworks, testing methodologies, and best practices that improve performance across the portfolio.
  
  

• 2-5 years of experience in performance marketing, growth, or a related role with direct ownership of paid media budgets and outcomes
• Hands-on experience managing campaigns in platforms like Meta and Google, with a strong understanding of performance levers (creative, targeting, bidding, attribution)
• Proven track record of improving CAC and driving efficient growth through structured testing and optimization
• Highly analytical, with the ability to interpret performance data and quickly translate insights into action
• Comfortable operating in-platform and owning execution, not just strategy
• Strong understanding of funnels, conversion drivers, and how marketing connects to business outcomes
• Clear communicator who can translate performance insights into compelling narratives for internal teams and external partners
• Highly organized and detail-oriented, able to manage multiple accounts and priorities simultaneously
• Thrives in high-ownership, fast-paced environments where speed and iteration matter
• Comfortable working with external stakeholders (merchants), building trust quickly, and influencing decisions through data-driven insights and clear communication
• Experience or heavy interest in e-commerce; speaks the language of performance marketing, conversion rates, PDPs, customer retention, etc.
  
  

• Familiarity with creative strategy and performance-driven content development
• Experience managing multiple accounts at once

This role is full-time and in person at our San Francisco office.

Details: 

• $100,000 – $160,000 starting salary, plus equity. 
• Free daily lunch, dinner, drinks, and snacks. 
• Free Waymo rides to and from the office. 
• Health, dental, and vision insurance. 
• Relocation support to San Francisco.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider qualified applicants with arrest and conviction records.