Gate3mo ago

Wealth Product Campaign Management

Apac-C1RemoteFull-time remotemid

Marketing

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Quick Summary

Overview

Our Vision As one of the top ten global digital asset exchanges (and still rising 🚀), we deliver a first-class service experience in trading, security, and blockchain product innovation.

Technical Tools

Marketing

Our Vision

As one of the top ten global digital asset exchanges (and still rising 🚀), we deliver a first-class service experience in trading, security, and blockchain product innovation.

Our goal is to enable everyone to participate in building the crypto market, ensuring that the most cutting-edge and promising cryptocurrency projects can be launched and traded securely. Would you be interested in joining such a decentralized team?

1. Product Full Lifecycle Operations

Responsible for the overall operational planning and execution of wealth management products.

Develop and execute online promotion strategies to continuously enhance product visibility, brand awareness, and market penetration.

Collaborate closely with Product, R&D, and other departments to drive product feature optimization and process improvements, perfecting the product feedback loop.

Continuously monitor market trends and competitor activities. Combine insights from user needs to propose forward-looking product optimization and innovative operational initiatives.

2. User Growth and Retention

Design multi-dimensional, segmented operational strategies based on user profiles and behavioral data. Establish mechanisms for user acquisition, activation, retention, and re-engagement tailored to users at different lifecycle stages.

Build and optimize the user growth system, guiding new users to convert into high-net-worth and highly-engaged users.

3. Data-Driven Strategy and Iteration

Dynamically iterate on marketing campaigns, user journey design, and product content strategies based on analytical results, enabling rapid testing and optimization.

Optimize resource allocation and enhance the actual conversion efficiency and commercial value of operational activities through regular data reviews and evaluations.

1.Wealth Management Product Operation Experience: Possess practical experience in operating financial products (e.g., lending, on-chain staking, options), with clear case studies demonstrating results in growth, user retention, etc.

2.Familiarity with On-Chain Ecosystem: Understand mainstream on-chain lending and staking protocols and their operational logic. Able to integrate on-chain strategies with platform product design and promotion.

3.Business Development Capability: Have experience independently leading or participating in business cooperation, cross-project resource integration, and external resource acquisition. Possess strong project management and negotiation skills. Proficiency in English is a plus.

4.Data Analysis Skills: Proficient in using tools such as Excel, Tableau, and Python for user behavior analysis, campaign performance tracking, and strategy review.

5.Financial Academic Background: Hold a degree in finance, economics, mathematical statistics, or a related field. Understand the structure and logic of both traditional and crypto financial products.