Marketing Specialist

What you’ll do… Great Expressions Dental Centers is seeking a motivated, detail-oriented, and digitally savvy Marketing Specialist to join our growing marketing team. This role is ideal for a marketing professional who enjoys balancing digital marketing execution, project management, local office support, and marketing operations within a fast-paced, multi-location organization.    The Marketing Specialist will support the execution of marketing initiatives across GEDC’s network of dental offices, helping drive patient engagement, brand consistency, and local marketing success. This role will work closely with practice managers, operations teams, vendors, agency partners, and internal stakeholders to support both strategic initiatives and day-to-day marketing needs.    This position is designed as an intermediate-level role that bridges hands-on coordination responsibilities with more advanced digital marketing, campaign management, and operational support functions.    This position is located at our corporate office in Southfield, MI and has a hybrid schedule of Monday, Tuesday and Thursday in office and Wednesday/Friday remote.    What you’ll bring to the team…  Digital Marketing & Campaign Support  Assist in the execution of digital marketing initiatives across email, SMS, social media, SEO, paid search, and local marketing channels   Support deployment and tracking of marketing campaigns through platforms such as HubSpot and other marketing tools   Help monitor campaign performance and identify opportunities for optimization and growth   Assist with reputation management efforts, local SEO initiatives, and patient engagement strategies   Local Marketing & Office Support  Support development and execution of local marketing initiatives tailored to individual office and regional needs   Collaborate with practice managers and regional leadership to understand marketing goals and provide marketing support   Coordinate marketing requests and materials for offices across the GEDC footprint   Periodically visit office locations to better understand operational and patient experience needs   Marketing Operations & Project Management  Manage multiple marketing projects simultaneously while maintaining strong attention to detail and deadlines   Coordinate project timelines, deliverables, vendor communication, and campaign execution   Assist with inventory management, print collateral coordination, and operational marketing needs   Maintain marketing calendars, campaign tracking, databases, and workflow organization   Content Creation & Brand Management  Create content for marketing materials including flyers, brochures, email templates, and internal communications   Work with creative vendors to guide design execution for all marketing materials  Ensure all marketing materials align with GEDC brand standards and regulatory guidelines   Assist with basic website updates and digital content management   Collaboration & Communication  Work cross-functionally with operations teams, vendors, agency partners, and internal stakeholders to support marketing initiatives   Effectively communicate project updates, campaign performance, and marketing initiatives to leadership and office teams   Stay informed on industry trends, digital marketing best practices, and emerging marketing technologies   What we require you have… Bachelor’s degree in Marketing, Communications, Business, or related field   3–5 years of marketing experience with exposure to digital marketing, campaign execution, and project management   Experience supporting multiple locations, franchises, or healthcare organizations preferred   Hands-on experience with digital marketing channels including email/SMS marketing, social media, local SEO, and paid advertising   Experience using marketing platforms such as HubSpot, WordPress, Birdeye, or similar systems   Proficiency with Microsoft Office   Strong project management and organizational skills with the ability to manage multiple priorities simultaneously   Excellent written, verbal, and interpersonal communication skills   Strong attention to detail and ability to work independently in a fast-paced environment   Self-starter with strong initiative, problem-solving skills, and adaptability   Preferred Qualifications… Experience in healthcare, dental, DSO, or multi-location organizations   Familiarity with patient acquisition and retention marketing strategies   Experience coordinating with external vendors or agency partners   Knowledge of reputation management platforms and multi-location marketing operations    About GEDC…  Since 1982, Great Expressions has been at the forefront of dental innovation, setting the standard for exceptional care and unforgettable patient experiences. Now, we're entering a new era of transformation, and we want you to be a part of it. Our recently appointed leadership team brings over a century of collective dental expertise and is backed by dynamic investment support to pave the way for groundbreaking changes. We're channeling our resources and energy into revolutionizing our technology platform, expanding service offerings, and creating a personalized patient experience that goes beyond the expected. At Great Expressions, we're not just transforming dentistry; we're investing in the growth and development of our team. Join us and be a part of a career that blends innovation and professionalism, where your contribution shapes the future of dental excellence.    #IND7