Middle/Senior Product Marketing Manager

At Geniusee, we help businesses thrive through technology partnerships and strengthen the engineering community by sharing knowledge and creating opportunities 🙌
We live by our values: Continuous Growth, Team Synergy, Taking Responsibility, Conscious Openness, and Result-Driven Mindset. Here, you’ll find a safe, inclusive, and supportive environment where your voice is heard, and feedback is welcome 🤗
Whether you want to work from home or from our offices in Kyiv / Lviv / Warsaw with stable electricity and Wi-Fi, we’ve got you covered.
Join us and make an impact 💜

The Role
We’re hiring a Product Marketing Manager to help shape and grow a portfolio of products, including our EdTech LMS product, AI QA Agent, conference app, AI project estimator, and other upcoming solutions.
Your core mission will be to drive both inbound and outbound demand generation — building the content engine, messaging, launch materials, and campaign assets that attract the right buyers, support outbound efforts, and turn market interest into qualified pipeline.
You’ll own the full demand generation layer around the products: from SEO-driven content, landing pages, and webinars to outbound support materials, enablement assets, and campaign testing. You’ll work closely with Product, Sales, SDRs, and the Growth Marketing Manager to refine positioning, launch new initiatives, and validate hypotheses through fast paid campaign experiments.

What You’ll Own

• Inbound and outbound demand generation — develop and execute strategies across SEO content, landing pages, whitepapers, case studies, webinars, outbound assets, and campaign materials that generate qualified pipeline
• Messaging & positioning — craft clear, differentiated, segment-specific messaging for products, audiences, and use cases
• Content pipeline — own the editorial calendar and produce or coordinate high-value content that ranks, converts, educates, and supports both inbound and outbound motions
• Go-to-market launches — partner with Product on launches of new features, solutions, and product updates; create launch materials that support awareness, adoption, and conversion
• Growth experiment support — work closely with the Growth Marketing Manager to speed up testing of hypotheses through paid campaigns and turn campaign learnings into stronger positioning, messaging, and content
• Sales & SDR enablement — create outbound support materials such as one-pagers, campaign briefs, pitch angles, follow-up assets, and value-driven content that help SDR and Sales teams engage the right prospects
• Performance analysis — track content, campaign, and funnel performance to improve MQLs, pipeline contribution, and conversion over time

What We’re Looking For

• 3+ years of experience in B2B SaaS product marketing, content marketing, demand generation, or a similar role
• Proven track record of building inbound and/or outbound pipeline through content, campaigns, and go-to-market initiatives
• Experience working with AI, SaaS, EdTech, or software products
• Strong written English and ability to explain complex topics in a clear, compelling way
• Data-driven mindset — comfortable working with funnel metrics, content performance, campaign results, and pipeline impact
• Ability to work cross-functionally with Product, Sales, SDR, and Growth teams

Nice to Have

• Familiarity with SEO and content tools such as Ahrefs, Semrush, and Google Search Console
• Experience collaborating on paid campaigns, GTM launches, or rapid testing environments
• Background in EdTech, software development, AI products, or B2B SaaS

What will you get:
Career growth & projects
● Competitive salary based on your skills and experience, and a benefits package.
● Regular performance appraisals to support your career development.
● Professional development support: online courses, certifications, and study compensation (including English courses).
● A modern tech stack across challenging, long-term projects.

Health & well-being
● Paid vacation (18 working days) and sick leave (15 days).
● VIP medical insurance or sports coverage.

Work environment & flexibility
● Remote work from anywhere in the world or in one of our offices in Kyiv, Lviv, or Warsaw.
● Coworking compensation.
● Necessary equipment to perform your work.

Culture & community
● A collaborative and open culture where contributions are recognized.
● Regular corporate online & offline activities.
● Geniusee Charity Fund, making a difference beyond tech.