Social Media Specialist

Sri Lanka·Colombomid

MarketingSocial Media Manager

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Quick Summary

Overview

Develop, maintain, and manage social media content calendars across platforms such as Facebook, Instagram, TikTok, and YouTube. Schedule and publish posts, stories, reels,

Technical Tools

MarketingSocial Media Manager

Develop, maintain, and manage social media content calendars across platforms such as Facebook, Instagram, TikTok, and YouTube.
Schedule and publish posts, stories, reels, and videos in line with marketing campaigns and brand objectives.
Coordinate with content creators, designers, and management teams to ensure consistent messaging and timely content delivery.
Manage daily activities across social media platforms, including posting content, responding to comments and messages, and engaging with audiences.
Handle administrative tasks such as monitoring user queries, managing account settings, organizing digital assets, and maintaining platform documentation.
Track key performance metrics including impressions, reach, engagement rates, and audience growth using platform analytics tools.
Provide insights and recommendations to improve content performance and increase engagement.
Collaborate with marketing and creative teams to support campaigns and brainstorm content ideas.
Assist with content planning, trend research, and strategy development to maximize visibility and audience reach.
Prepare weekly or monthly reports on social media performance and suggest optimization strategies.

Requirements

~1 min read

Bachelors Degree in Marketing, Communications, or a related field, or equivalent practical experience.
1–2 years of experience in social media management or a related digital marketing role.
Experience managing social media platforms including Facebook, Instagram, TikTok, and YouTube.
Understanding of platform algorithms, trends, and content best practices.
Strong organizational skills for content planning and calendar coordination.
Familiarity with analytics tools such as Facebook Insights, Instagram Analytics, TikTok Analytics, and YouTube Studio.
Excellent communication and interpersonal skills for audience engagement and team collaboration.
Creative mindset with strong attention to detail.
Ability to work in a fast-paced environment and adapt to evolving social media trends.

Nice to Have

~1 min read

Knowledge of data analysis and research to monitor trends, competitor activities, and campaign performance.
Understanding of influencer marketing and social media partnerships to increase brand reach.
Strong content creation, copywriting, and storytelling abilities.
Experience with community management and customer interaction on social platforms.
Familiarity with AI-driven content tools for generating captions, visuals, and marketing assets.
Experience with social media management tools for scheduling, monitoring, and collaboration.
Strong time management skills with the ability to handle multiple platforms simultaneously.