Getmidas1mo ago

Performance Marketing Manager

IstanbulFull-Timemid

MarketingPerformance Marketing Manager

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Quick Summary

Overview

As a Performance Marketing Manager, you will drive growth by building and executing high-impact paid marketing strategies across digital platforms.

Technical Tools

MarketingPerformance Marketing Manager

As a Performance Marketing Manager, you will drive growth by building and executing high-impact paid marketing strategies across digital platforms. You’ll combine strong analytical rigor with creative experimentation to scale user acquisition, retention, and revenue — ensuring every dollar spent contributes meaningfully to business growth. You’ll operate at the intersection of performance, product, and brand, continuously evolving our paid media strategy to align with broader company objectives

Develop, implement, and optimize performance marketing strategies aligned with business goals

Manage paid campaigns across Google Ads, Meta, X, TikTok, and other relevant channels

Manage budgets effectively to optimize ROAS, CAC, and LTV metrics

Collaborate with creative and analytics teams to improve campaign performance and user acquisition

Iteratively conduct creative A/B tests and structured experiments to identify growth opportunities

Monitor daily campaign performance, extract insights, and implement data-driven optimizations

Stay current with new trends, tools, and best practices in digital marketing

Strong expertise in digital advertising platforms (Google Ads, Meta, TikTok, X, and non-SAN environments).

Ability to strategically connect campaigns with different objectives (install, activation, ROAS) across multiple ad networks and unify them under one cohesive, data-driven growth goal

Hands-on experience developing tailored strategies for different ad networks — understanding auction dynamics, attribution models, and creative optimization levers unique to each.

Proven ability to translate data into actionable insights, optimize toward incremental growth, and manage performance at scale.

Analytical mindset with deep knowledge of marketing metrics (ROAS, CAC, LTV, retention) and experience working with tracking tools (preferably AppsFlyer).

Strong communication skills with the ability to collaborate cross-functionally with creative, analytics, and growth teams.

Curiosity and agility to test, learn, and evolve — driving both immediate impact and long-term performance efficiency.