Head of Marketing

We are seeking a dynamic Head of Marketing to lead the planning, development, and execution of our marketing strategies in one of the countries of operation. This role requires a well-rounded marketing professional who thrives in a fast-paced environment and has a proven track record in designing and executing campaigns that build brand awareness, drive qualified leads, and support overall business growth. As a Head of Marketing, you will play a pivotal role in shaping the company’s voice and market presence. You will oversee a variety of marketing initiatives across both digital and traditional channels, working closely with internal teams and external partners to ensure alignment with the company's overall goals and messaging. This role requires international traveling to the country/countries of operation. Participate in development of the overall marketing strategy and execute in alignment with company goals. Participate in the definition of the brand’s positioning, tone of voice, and value proposition across all customer touchpoints. Own the marketing budget and manage spends with a strong focus on ROI and growth metrics. Represent the company at events, strategic partnerships, and PR opportunities Stay up to date with emerging marketing technologies, tools, and trends, and explore their potential application for business growth. Manage and evaluate relationships with vendors, agencies, and partners, ensuring alignment with company goals and ROI benchmarks. Other responsibilities as needed Oversee daily paid media campaigns on Google Ads, Meta, LinkedIn, YouTube, and/ or other platforms. Monitor and improve SEO and SEM performance. Lead email marketing efforts including list segmentation, automation, and A/B testing, manage email lists. Drive performance marketing strategies, focusing on CAC, ROAS, CPL, and LTV. Lead content strategy and execution across website and mobile app platforms. Conduct market and customer research to identify trends, behaviors, and opportunities.Lead competitor analysis. Manage and mentor a multidisciplinary marketing team. Set clear goals, KPIs, and career development paths for team members. Foster collaboration across departments (Product, Sales, Customer Happiness) to align messaging and goals. Coordinate with external partners (agencies, freelancers, influencers) to scale execution when needed. Requirements Bachelor's degree in Marketing, Communications, Business Administration, or a related field; MBA or advanced certification is a plus. 5+ years of progressive experience in marketing roles, with at least 2 years in a managerial capacity. Strong understanding of both B2B and B2C marketing strategies. Proficiency with marketing platforms such as Google Ads, Meta Ads Manager etc. Excellent verbal and written communication skills. Exceptional organizational, time-management, and leadership abilities. Creative thinker with analytical skills and a data-driven approach to problem solving. Experience in operating in international markets is a plus. Fluent in Armenian, Russian, and English, with strong written and verbal communication skills in all three languages.