Performance Marketing Manager

Do you want to take the first step in making Filipinos’ lives better everyday? Here in GCash we want to stay at the forefront of the FinTech industry by creating innovative, meaningful, and convenient financial solutions for the nation! G ka ba? Join the G Nation today!

This role manages the "Direct insertion" and "Performance" strategy of the MADTech portfolio, specifically:

•  Direct GCash Ads: High-impact visibility products including Pop-ups, Skins, App Takeovers, and native placements within endemic hubs like FoodHub and GInsure.

• Performance Ads (Performance): Conversion-focused solutions including CPI (Cost-Per-Install), CPA (Cost-Per-Action), and outcome-based commercial models.

• Closed-Loop Attribution: Developing frameworks for post-action attribution back to unique user IDs for performance verification.

• Custom Merchant Solutions: Bespoke integrations for strategic in-app partners (e.g., FoodHub, GInsure etc.).

• Vision & Roadmap: Define and execute the roadmap for Direct and Performance products, balancing premium user experience with aggressive monetization targets.

• Performance Engineering: Lead the transition of performance pilots into scalable Business-as-Usual (BAU) products.

• Commercial Strategy: Collaborate with stakeholders to define pricing floors, performance-based incentive models, and rate card structures for Direct Ads packages.

• Stakeholder Enablement: Act as the primary consultant for the Sales and Business Development teams, providing them with the tools, benchmarks, and narratives to sell custom solutions.

• End-to-End Development: Work with AdTech Tech Squads to implement custom creative formats and ensure seamless delivery via ad servers.

• Analytics & Attribution: Define success metrics for performance campaigns and ensure transparent reporting of "unique reach" and "measurable conversions."

• Governance: Act as the guardian of ad quality and ethics for direct placements, ensuring compliance with GCash brand guidelines and regulatory requirements.

Qualifications

• 5+ years of Product Management experience, specifically within AdTech, Performance Marketing, or a Digital Agency environment.

• Proven track record in launching performance-based products (CPI/CPA) or high-impact display formats.

• Strong technical understanding of attribution modeling, postbacks, and unique user-id tracking.

• Experience with Ad Servers (e.g., Google Ad Manager, Kevel) and performance tracking platforms (e.g., AppsFlyer).

• Exceptional stakeholder management skills; able to pivot between technical discussions with engineers and commercial pitches with brand partners.