Partnerships Marketing Manager

GoCardless is a global bank payment company. Over 100,000 businesses, from start-ups to household names, use GoCardless to collect, manage and send bank payments through Direct Debit, real-time payments and open banking. With US$130bn+ processed annually across 30+ countries, we handle recurring and one-off payments without the chasing, stress, or expensive fees. Our end-to-end payment platform also features AI-powered solutions to improve payment success and reduce fraud, alongside connections to over 350 platforms businesses use everyday.

We are headquartered in the UK, with teams and operations spanning North America, Europe and Asia-Pacific.

GoCardless has a fast-growing Partner Programme — hundreds of technology, referral and reseller partners worldwide that don’t have a direct Partner Account Manager at GoCardless. Marketing to them today is mostly manual and one-off. We want someone to fix that.

You’ll expand our resources on the Partner Portal, building the campaigns, content and playbooks that let partners market GoCardless to their own customers without needing bespoke support every time, and you’ll run the newsletters and webinars that keep the wider partner base engaged. You’ll report to Freya Steveni (Partner Marketing Manager) in Commercial Demand Generation, working closely with our Partner Programme Manager and partner marketing leads in the UK&I, North America and France.

It’s a global remit, based in Leeds, with plenty of room to make it your own.

• Build and own the global marketing plan for our Partner Programme.
• Design always-on campaigns partners can pick up and run themselves — email, co-branded content, digital.
• Build the co-marketing playbooks and assets our regional teams reuse and localise.
• Run partner comms and engagement — newsletters, webinars, the touchpoints that keep partners informed and active.
• Turn one-off partner marketing requests into repeatable programmes, working with our Partner Account teams.
• Support the Partner Events Manager on cross-partner events, from on-site support, to providing marketing assets and data upload.
• Track what’s working — sign-ups, partner-sourced pipeline, merchant activation and retention.

• 3+ years in partner marketing, demand gen, or lifecycle/growth marketing — this is your second or third marketing role, not a senior hire.
• You’d rather build something hundreds of partners can use than run one perfect campaign for one partner.
• A natural communicator — you can write a newsletter people read and engage with, and design a webinar people stay on, in your own voice.
• Comfortable across the marketing mix: campaigns, content, email, events.
• A sharp project manager who can juggle multiple programmes without dropping any, who is skilled at prioritising and maintaining project documents.
• Commercially minded and data-driven — you know what good looks like and can prove it.
• Strong cross-functional collaboration skills, working effectively with stakeholders from individual contributors to senior management
• Experience with Salesforce, Crossbeam or Impartner (or similar).
• Background in B2B fintech, payments or tech preferred.
• Time spent working with a partner or affiliate programme at scale, or executing on direct lifecycle campaigns.