1081- Marketing Automation Specialist

Hello! We are GoFasti, a Talent-as-a-Service. GoFasti bridges the gap between world-class developers and designers from LatAm and first-class companies around the globe.

We need an English-fluent Marketing Automation Specialist, based in Latin America, available to work remotely.

We are looking for someone with exceptional communication and relationship-building skills, who embraces changes while maintaining strong attention to detail. An interested and proactive person, who's constantly learning and improving their skills.

Are you the one we are looking for?

• Build, manage, and optimize automation workflows including lead nurture sequences, lifecycle stage transitions, and internal notifications.
• Inherit, audit, and improve existing client workflow setups — identifying gaps, redundancies, or outdated logic and implementing improvements without disrupting active campaigns.
• Lead new client onboarding implementations including initial HubSpot portal setup, workflow architecture, and contact database configuration.
• Set up enrollment triggers, branching logic, and workflow actions to support marketing and sales processes.
• Troubleshoot workflow errors and contact enrollment issues

• Manage contact records including imports, segmentation, list creation, and ongoing database hygiene.
• Build active and static lists based on behavioral, demographic, and lifecycle criteria.
• Maintain data integrity through deduplication, field standardization, and regular audits.
• Manage contact properties and custom fields to support segmentation and reporting needs.

• Create, schedule, and deploy marketing emails including newsletters, drip campaigns, and one-off sends.
• Build and test email templates within the HubSpot drag-and-drop email editor.
• Monitor deliverability, open rates, click-through rates, and unsubscribes; make data-driven recommendations.
• Ensure all email communications comply with CAN-SPAM and GDPR requirements.

• Support the management of deal pipelines and lifecycle stages within HubSpot CRM.
• Assist sales and marketing teams with pipeline visibility, reporting, and contact-to-deal association.
• Set up deal-based workflows and task automation to support sales enablement.
• Generate pipeline reports and dashboards to support leadership review.
• Cross-Platform — SharpSpring, Emma & Other Platforms.
• Manage campaigns, lists, and automation within SharpSpring, including lead scoring, lifecycle rules, and visual workflow builder.
• Build and execute email campaigns within Emma (Marigold Emma), including list management, template building, and performance reporting.
• Adapt workflows and campaign strategies to platform-specific capabilities and limitations.
• Coordinate data consistency across platforms when contacts or campaigns span multiple tools.
• Stay current with platform updates, new features, and best practices across all tools in use.

• 2+ years of hands-on experience with HubSpot Marketing Hub and CRM, including workflow automation and email marketing.
• Active HubSpot certifications required — at minimum HubSpot Marketing Hub Certification and HubSpot CRM Certification; additional HubSpot certifications are a plus.
• Demonstrated experience with at least one additional marketing automation or email platform (SharpSpring/Constant Contact, Emma/Marigold, Mailchimp, ActiveCampaign, Pardot, Marketo, or similar).
• Proven ability to work within existing client or account setups — comfortable inheriting established workflows, naming conventions, and configurations, and improving them without disruption.
• Experience leading new account implementations from scratch, including portal setup, workflow architecture, contact database structure, and initial campaign buildout.
• Strong understanding of contact lifecycle stages, segmentation strategy, and list management best practices.
• Solid knowledge of email marketing best practices, including deliverability, A/B testing, personalization, and compliance.
• Familiarity with CRM pipeline management concepts and sales/marketing alignment.
• Strong attention to detail with the ability to manage multiple clients, campaigns, and platforms simultaneously.

• Experience with SharpSpring, specifically, including its visual automation workflow builder and lead scoring tools.
• Experience with Emma (Marigold Emma) including their audience management and campaign tools.
• Familiarity with UTM tracking, Google Analytics integration, and attribution reporting.
• Experience supporting B2B marketing teams or agency environmentsmanaging multiple accounts.
• Basic understanding of GDPR, CAN-SPAM, and CASL compliance requirements.